News: Marketing
How to keep 50,000 event participants engaged
Selling out a mass participation event is always a challenge for any event organiser as, all too often, on limited budgets, many events find that some sections of their target market are…
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PATA takes a lead in responsible tourism
The Headquarters of the Pacific Asia Travel Association (PATA) located in Bangkok, Thailand, has achieved Bronze Benchmarked Sustainability Certification by EarthCheck, the world’s…
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Dalian Wanda unveils Wanda Sports Group
Chinese entertainment and real estate company the Dalian Wanda Group has announced that it is to merge its Infront Sports & Media agency and World Triathlon Corporation (WTC) into a…
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Media metrics identifies the rise of the ‘omnivore fan’
A new breed of sport fans, described as “omnivore fans”, is changing the demographic and cultural profiles of the followers of Australian football codes according to recently…
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Adventure World secures prestigious awards and growing recognition through 2015
Perth amusement park Adventure World has marked another stellar year of growth and innovation which has been rewarded with five prestigious industry awards through the current year.…
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Football overtakes swimming to become Australia’s most popular sport for children
Over the last 12 months, football has overtaken swimming as the most popular sporting activity among Australian children, with new findings from Roy Morgan Research showing that one in two…
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New Australian National Maritime Museum Visitor Services Team aims for enhanced customer experiences
The Australian National Maritime Museum has undergone a restructure of its customer-facing team, amalgamating three separate sectors responsible for the customer experience and…
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Mt Hutt named New Zealand’s Best Ski Resort at World Ski Awards
Canterbury ski area Mt Hutt has been awarded the coveted title of New Zealand’s Best Ski Resort at the third Annual World Ski Awards. Mt Hutt, one of three ski areas owned by New…
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