News: Marketing
AFL launches new brand platform to engage younger audience
The AFL is aiming to reach younger audiences through a refreshed brand platform and campaign message titled ‘Get in on it’ for the 2025 Toyota AFL Premiership Season.…
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Zoos Victoria achieves quality tourism sustainable accreditation across all four attractions
The Victoria Tourism Industry Council (VTIC) has announced that Zoos Victoria’s Kyabram Fauna Park has joined Melbourne Zoo, Healesville Sanctuary and Werribee Open Range Zoo in…
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Carlton Football Club’s home will continue to be known as IKON Park following contract renewal
The home of AFL’s Carlton Football Club will continue to be known as IKON Park following IKON Services Australia having renewed their contract for an additional three years, securing…
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United Nations FAO appoints Harlem Globetrotters as Goodwill Ambassadors
The Food and Agriculture Organization of the United Nations (FAO) has appointed the world renowned American exhibition basketball team - Harlem Globetrotters - as Global Goodwill…
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Thailand Prime Minister welcomes Trip.com Group input on enhancing tourism promotion strategies
A meeting between Prime Minister of Thailand, Paetongtarn Shinawatra and Bo Sun, Chief Marketing Officer of Trip. com Group, a leading global online travel platform, underscored Trip. com…
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The Conference Company acquired by Uno Loco Group
The Conference Company has been acquired by creative agency - the Uno Loco Group - bringing together two highly regarded organisations in the New Zealand industry. Combining the industry…
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Geohex takes on naming rights for Wagga Wagga’s home of rugby league
Australian-made erosion control brand, Geohex, has secured naming rights for Wagga Wagga’s premier rectangular sporting venue, and the home of rugby league in the city. As a result…
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Gemba research reveals conflicts of interest in more than 40% of sporting sponsorships
New research by consultants Gemba has found a credibility problem for many sponsorships with conflicts of interest a concern for many big brands. Released in the week that the…
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