News: Marketing
Cricket Australia partners with Legends to expand global merchandising activity
Cricket Australia has agreed a partnership with premium experiences company Legends for the management of its omnichannel merchandise operation. Under the deal, Legends’ global…
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Belong and Sydney Sixers partnership announced
Mobile and internet provider, Belong, has joined forces with the Sydney Sixers Men’s and Women’s teams, marking the launch of a three-year contract with the club and…
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Fernwood Fitness secure multiple wins at 2023 AUSactive Awards
Leading women’s health and fitness club group Fernwood Fitness has secured multiple awards at the 2023 AUSactive Awards Gala, including being named winners of the Mental Health…
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Queensland Rugby League secures three-year sponsorship from Westpac
Queensland Rugby League (QRL) and Westpac have announced a three-year partnership that will see the bank become the front of jersey sponsor for the Queensland Maroons men and shoulder…
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Simon Balderstone receives Lifetime Achievement Award at Australian Event Awards Ceremony 2023
The career achievements of Simon Balderstone, founding Director of Ways and Means Consultancy - a consultancy on events, bids, issues management, sustainability and Indigenous programs -…
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Live Nation study finds that fans are more loyal to brands that offer live music perks
A newly released Live Nation Fan Insights Study has captured how fans across the USA. feel about and engage with brand loyalty programs - revealing that fans are more loyal to brands that…
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AFL and Toyota agree extension of nation’s largest sporting partnership
Building on what has been one of the world's strongest sporting partnerships for the last two decades, the AFL has today announced the renewal of its sponsorship with automotive…
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AUSactive Awards 2023 celebrate the fitness and wellbeing industry’s highest achievements
A spectacular sold-out Gala Event at Federation Square in Melbourne last night has seen the presentation of AUSactive’s 2023 National Awards - acknowledging the fitness and wellbeing…
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