News: Marketing

Cricket Australia agrees new two-year partnership with Gatorade

Gatorade and Cricket Australia have announced an extension of their longstanding partnership, which will now span 23 years, continuing through to the 2025/26 season. As well as…

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Feb 17, 2025 Marketing / Sport /

 
 

Planet Fitness promotional campaign coincides with new gym openings

With 24 locations in operation and looking to open at least 10 new outlets per year, Planet Fitness Australia has set out its requirements for new sites across its targeted states of…

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Feb 16, 2025 Fitness / Marketing /

 
 

Sports Commission launches ‘Warm up with Winter Sport’ campaign

Aiming to encourage children and adults to get active through sport during the cooler months through sport, the Australian Sports Commission (ASC) has unveiled its 'Warm up with Winter…

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Feb 16, 2025 Marketing / Recreation / Sport /

 
 

Football Australia reveals ‘Champions League’ style national second tier competition

Following the confirmation of its National Second Tier (NST) format in October last year and described as offering “a national stage for clubs, communities and the future” of…

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Feb 15, 2025 Marketing / Sport /

 
 

Lift Brands and Beyond Activ sign partnership to drive global growth

Lift Brands has signed a two-year strategic partnership with Beyond Activ aimed at strengthening its global marketing and business development efforts and flagging its intent for further…

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Feb 15, 2025 Events / Fitness / Marketing / Wellness /

 
 

New promotional campaign drives Super Rugby 2025 season launch

A Super Rugby season described as the 'most important in decades' is set to commence this weekend with the competition set to include a series of law tweaks intended to encourage…

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Feb 14, 2025 Marketing / Sport /

 
 

Johnson Fitness and Wellness unveils Sydney retail concept store with Decathlon

In collaboration with sporting retailer Decathlon, Johnson Fitness and Wellness Australia (JFW-AU), a division of Johnson Health Tech, has announced the launch of its first concept store…

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Feb 14, 2025 Fitness / Marketing / Retail /

 
 

Sports Medicine Australia funds Concussion Management Awareness campaign

Sports Medicine Australia recognises that concussion is a serious issue, and staying up to date with the latest guidance can be challenging. That’s why Sports Medicine Australia has…

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Feb 14, 2025 Education / Marketing / Safety / Sport / Wellness /

 
 

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