News: Marketing
Latest campaign for Orangetheory Fitness directed by Grammy Award-Winner Dave Meyers
Orangetheory Fitness has launched ‘The Science Behind It’, the brand's latest creative advertising campaign directed by Grammy Award-winner Dave Meyers. Coming out of the…
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Roy Morgan survey of Club Lime members reveals mental wellbeing as their top fitness objective
An independent survey of Club Lime members undertaken by market research company Roy Morgan has seen 67% agree that their membership of the health club brand is a necessity, not a luxury.…
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Sponsorship News Conference returns to Sydney in June
The Sponsorship News Conference returns to Sydney in June for what will be the largest industry gathering in the city since March 2019. The event will be held at Royal Randwick Racecourse…
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Swimming Australia seeks Dolphins naming rights partner
Swimming Australia has accelerated a search for a new national team naming rights sponsor with hopes to assign the asset as early as April. Swimming Australia Executive General Manager of…
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UBX fitness brand launches ‘Workout Like Creed’ training program
Australian-founded boutique fitness brand UBX Boxing + Strength has launched ‘Workout Like Creed’ - a first of its kind training series. The partnership between UBX Boxing +…
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Gold Coast Suns secure Heritage Bank as new home venue naming rights sponsor
The Gold Coast Suns have announced that they have secured Heritage Bank as their naming rights sponsor for their home venue at Carrara. The new Heritage Bank Stadium branding replaces the…
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ATC shares its campaign ‘You Dream It, We’ll Host It’ at AIME 2023
The Australian Turf Club (ATC) has shared its ‘You Dream It. We’ll Host It’ campaign for the 30th anniversary of AIME in Melbourne - the first major industry event where…
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Victorian aquatics and recreation industry collaboration delivers successful inaugural diversity and inclusion in leisure forum
Aquatics and Recreation Victoria has advised of the success of the inaugural Diversity and Inclusion in Leisure Forum which attracted over 200 representatives from organisations supporting…
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