GymMaster
Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375
read more
Comedy group parodies the active wear trend
April 7, 2016
A group of Sydney comedians have released a YouTube video sending up Australian women who wear exercise gear for everyday activities.
Reflecting the boom in the active wear market, the comedy group, Skit Box, have mocked the trend for women to not only exercise in their active wear but to also wear it when shopping or dining.
The two minute video takes viewers through everyday activities, with the women wearing colourful crop-tops, gym pants and sneakers - without actually getting ‘active.’
The video starts with a woman walking on the promenade at Coogee Beach and running in to a friend. “Are you going to the gym,” she asks. “No”, her friend replies, “I’m just going shopping in my activewear.”
The girls then appear in a series of scenes showing them participating in selfies, coffee dates, shopping and going to the movies – with logos of popular activewear brands Lorna Jane, Nike, Reebok, adidas and Puma appearing on screen throughout.
At one point, the well-known Nike slogan is changed from 'Just do it' to 'Just Buy it', among others.
Other activities done in active wear include getting a manicure, showing off their babies, drinking a Coke Zero, smoking while waiting for the bus, being hung over and never exercising.
Click here to view the video.
6th April 2016 - FITNESS AND FASHION TO COMBINE AT THE FITNESS & HEALTH EXPO
30th March 2016 - WORLD’S LARGEST SPORTS RETAILER SET TO ENTER AUSTRALIAN MARKET
18th December 2015 - ONTHEGO SPORTS TEAMS WITH WESTFIELD TO REDEFINE THE RETAIL SPORTSWEAR EXPERIENCE
20th May 2015 - RESEARCH TO EXPLORE TRENDS IN FEMALE CONSUMERS’ PURCHASING OF ACTIVE WEAR
8th May 2015 - FITNESS FIRST AND REEBOK PARTNER ON FUNCTIONAL FITNESS
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
supplier directory
The Complete Guide to Leisure Industry Products & Services.
GREENEDESK
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…
read more
Quayclean
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…
read more
VITEC
Stadiums and venues around the world recognise that success hinges on more than just what happens on the pitch. More than ever, fan engagement within each facility is a critical part of the overall…
read more
Altitude Training Systems
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…
read more
Anti Wave Global
Anti Wave Global is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave Global is proud of its long and tested…
read more
PaySmart
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…
read moreget listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!
