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Looking at a potential future FIFA World Cup bid, a consortium led by Japan’s largest mobile phone carrier NTT Docomo has set out plans to increase the permanent capacity at Tokyo’s Japan National Stadium from 68,000 to 80,000.

Set to assume operations in April 2025, NTT Docomo has articulated a comprehensive strategy to meet FIFA’s stringent requirements for hosting the quadrennial tournament.

Originally constructed for the Tokyo 2020 Olympic and Paralympic Games, the stadium in Shinjuku Ward was envisioned as a cornerstone for future sporting events, tailored specifically for football and rugby post-Olympics.

However, despite initial plans for an 80,000-seat configuration, recent policy changes had preserved its original capacity and retained an athletics track until now.

As reported by the Kyodo News agency, a NTT Docomo spokesperson advised this week “we have a plan to set up the number of seats, including some temporary ones, required for the World Cup.” The Japan Football Association has a long-term plan to stage the World Cup as a sole host by 2050 after previously co-hosting the 2002 tournament alongside South Korea.

FIFA has allocated hosts for its showpiece event in 2026 and 2030 but the 2034 edition is available. Crucially, FIFA mandates that stadiums hosting World Cup opening games and final are able to hold at least 80,000 people.

Beyond seating enhancements, the consortium’s vision encompasses installing pitch-side seating and deploying cutting-edge technology to elevate spectator engagement. Plans include the installation of one of Japan’s largest screens, promising an immersive viewing experience befitting a global sporting spectacle.

Financially, the consortium, comprising NTT Docomo, the J.League, Maeda Corporation, and SMFL Mirai Partners, secured a 30-year operating license for ¥52.8 billion (US$330 million), signalling a shift towards private sector stewardship of the venue. The independent operation aligns with broader Japanese Governmental strategies to optimise stadium management and reduce public expenditure.

NTT Docomo’s operational blueprint leverages its pioneering optical and wireless network infrastructure to enable seamless event management and enhance connectivity within the stadium precinct. Plans also include developing digital technologies to mitigate sound disturbances, thereby ensuring an optimal experience for both athletes and spectators alike.

Looking ahead, the consortium anticipates finalising contractual agreements by September, paving the way for a seamless transition of operational responsibilities from the Japan Sports Council to the private sector.

This transition is poised to unlock new revenue streams, including potential naming rights deals and increased event hosting capabilities, reinforcing the stadium’s role as a cultural and sporting hub.

The National Stadium is set to host the 2025 World Athletics Championships from 13th to 21st September next year.

Image: Japan National Stadium, RuinDig/Yuki Uchida, CC BY 4.0

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