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read moreCricket Australia has revealed a $31.9 million loss for 2023/24 in its newly released annual report, citing the financial performance as a “low point”.
The governing body’s third highest loss in the past decade, trailing $52 million in 2016/17 and $43 million in 2019/20, Cricket Australia Chair, Mike Baird said this reflected the cyclical nature of cricket and that, moving forward, he is “bullish” about the promise of the next two years with Test series scheduled against India and England, which are forecast to leave it with more than $70 million in cash reserves.
Commenting on this, Baird noted “between $70 and 80 (million) is the expectation, so it’s obviously a huge uplift relative to where we have been, and all indications are that the summer is lined up to be a significant success, most importantly for fans and players, but obviously that has an impact commercially.”
The newly released annual report reveals ongoing growth in participation in the sport, with the rise from 627,793 participants to 661,161 described as being a result of "dedicated effort", driven by programs including the Woolworth Cricket Blast initiative and programs designed to provide immersive and inclusive experiences.
However, it also noted a 3% decline in junior participation with numbers falling from 108,120 in 2022/23 to 104,913 in 2023/24.
Baird also addressed the issue of leading players appearing in overseas leagues, such as Pat Cummins participating in the emerging US T20 league this year at the start of the fast bowler’s four-year American contract.
Baird noted that Australian fans will still see him “front and centre” this summer, explaining “Pat makes personal decisions, but I can tell you his heart, soul and mind is how he can support and continue to play for Australia.
“There’s undoubtedly compromises that you have to make in terms of various boards around the world in this environment but I don’t view that as a challenge, it’s an opportunity.”
The compressed summer schedule means international players are largely precluded from playing the men’s BBL which runs across December and January, depriving Australia’s main domestic competition of star power.
Cricket Australia Chief executive Nick Hockley said he hoped top Australian talents will still play BBL but fast bowlers like Cummins will have to be managed, adding “we’ve moved white ball international [matches] from the back end of January to try and get as many international and Test players playing Big Bash as possible.
“But particularly for the fast bowlers, who probably are going to have a huge workload in the Tests against India, we’ve also got to make sure that we’re managing them, and that we’re not burning people out.”
This summer will be Hockley’s last in the role, after he announced plans to step down in August.
Baird praised Hockley’s record over close to five years in the job, stating that said a replacement is on track to be found by the time the post becomes vacant in April 2025
Remuneration for Cricket Australia executives increased to $4.7 million last year, but Baird said an applicant coming to the role for money is “not the right person”.
Click here to view the Cricket Australia 2023/24 annual report.
Image: Australian cricket star Pat Cummins participated in the emerging US T20 league.
24th August 2024 - Report indicates initiative to financially support Test cricket
19th August 2024 - Cricket Australia confirms New Year’s Test to be in Sydney for next seven years
15th August 2024 - Cricket Australia reveals long term Test venue schedule
15th August 2024 - Tixserve partners with Barmy Army marking its first entry into the Cricket sector
6th August 2024 - Cricket Australia Chief Executive Nick Hockley to step down at end of summer
30th July 2024 - Queensland Cricket and TAFE Queensland partner in new education pathway
3rd July 2024 - Premier cricket facility and turf wicket secured for Parramatta’s Belmore Park
17th June 2024 - Whittlesea enhances cricket net facilities for clubs and community
6th June 2024 - Cricket Australia reports high demand for summer international tickets
30th May 2024 - Collapse of junior cricket tour operator impacts Sydney parents, coaches and emerging players
1st May 2024 - Australian Cricket launches new plan to drive growth in Women and Girls’ cricket
30th April 2024 - Alice Springs’ Jim McConville Oval to transition from cricket and AFL oval to rugby field
30th April 2024 - ASC national AusPlay survey shifts its data collection to online
26th March 2024 - Women’s Test cricket set to return to the MCG for first time in over 75 years
8th January 2024 - Cricket Australia advises that shortened BBL season attracts larger crowds
21st December 2023 - Cricket Australia extends long-standing partnership with MKTG Sports + Entertainment
26th October 2023 - Despite hosting T20 World Cup Cricket Australia records $16.9 million loss in last financial year
20th September 2023 - Cricket Australia partners with Legends to expand global merchandising activity
22nd August 2023 - Cricket Australia launches Play Cricket Week and releases census numbers for the 2022/23 season
28th April 2023 - Latest AusPlay data shows exercise worth $16.4 billion a year to Australians
19th January 2023 - Dettol and Woolworths back Cricket Australia in raising funds for community participation
12th January 2023 - Cricket Australia pulls out of series against Afghanistan due to Taliban restrictions on women and girls
23rd July 2019 - Cricket Australia exposed for exaggerating participation figures
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