AusLeisure

Leading debit card and Point of Sale system provider Embed is rolling out its systems through the Landmark Group's Fun City Operations in the Middle East.

Following a competitive supplier evaluation process and successful trial of Embed Systems in two initial Fun City sites in late 2010, the Landmark Group has now rolled out Embed Systems across 12 Fun City sites throughout the United Arab Emirates and Qatar.

The rollout of systems has been carried out at a remarkable pace with seven of the sites converted over to Embed during August.

All system installations were carried out with a minimum of fuss and resulted in no disruption to normal store trading.

A total of almost 2,000 Embed HD Color-Glo swipe readers using Embed's 'wireless-at-the-game technology' have been installed throughout Landmarkï¾s operations. All stores in the UAE are connected together through a centralised management service that provides a capability for globalised control of games, prize merchandise and the roaming of customer cards across the store network.

Landmark Leisure Head Silvio Liedtke commented, "we chose Embed because of the superior depth of features in its product and for the high level of service they can provide to us via their Dubai based office and support team. We have some big development plans ahead for Fun City and we needed a technology partner that would be there to support our growth plans going forward."

With offices in the USA, UAE, UK, and Australia, Embed Systems are a total operating solution for any entertainment facility. Embed Systems allow for admissions control, machine monitoring, cashless operation of games and attractions, retail, food and beverage sales, loyalty systems, full prize redemption management, and integrated event scheduling.

For more information go to www.embedcard.com.

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