AusLeisure

Dubai-based fitness platform Enhance Fitness is aiming to triple its current trainer base as it announces its launch in Saudi Arabia. The platform currently has around 250 trainers and aims to reach 700 in the next 24 months.

Founded in 2018 by Tarek Mounir, the Enhance Fitness platform allows users to book a session with their preferred trainer, which could be in their residence area or at their community gym.

Users can access a wide range of workout and fitness activities such as swimming, bodybuilding, mixed martial arts and yoga.

The company hires trainers from gyms, hotels, and community areas by providing them with the right tools and software to manage their training sessions further.

The launch into Saudi Arabia follows Enhance Fitness having successfully secured a $3 million Series A fundraise – with the capital raise led by Global Ventures, a Dubai based, international venture capital firm. Proceeds are being used to expand operationally and geographically, hire talent, and strengthen its product, content and marketing strategy.

Enhance Fitness Chief Executive and founder Tarek Mounir recently told Arab News “the biggest focus of our strategy is just going to be in the Kingdom at least for the next 24 months. So we’re literally just focused entirely on the Saudi business.

“We have a team of tutors who train the trainers. And these guys have developed an entire curriculum that’s been uploaded on our digital platform.

“We have our internal platform for training, so the trainers can always continue to improve their knowledge, whether in the hard skills or the soft skills,” Mounir explained. He also told Arab News that the company would hire many Saudi national trainers as a part of its expansion strategy.

“Because we’re aiming to hire a big number of Saudi nationals, a big part of our mission is not necessarily to find personal trainers but fitness enthusiasts who we can train, accredit, and utilize for the business as well.”

Mounir stated that health awareness became 10 times bigger during COVID with his business seeing an annual growth rate of almost three times post COVID.

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