Latest News

Back to Latest News back

 

Entries open for second Leisure Industry Communication and Marketing Awards

Entries open for second Leisure Industry Communication and Marketing Awards
July 13, 2017

Following the success of the inaugural Leisure Industry Communication and Marketing Awards, entries are now open for the 2017 edition of the Awards.

The Awards aim to recognise leisure industry communication and marketing excellence among individuals, organisations, businesses and government in Australia and New Zealand.

To be presented in 14 categories, the Leisure Industry Communication and Marketing Awards will be presented at Sydney’s ANZ Stadium on Thursday 24th August, at the close of the Leisure Industry Communication and Marketing Summit.

Introducing the Awards, Australasian Leisure Management Publisher Nigel Benton advised “when done well, marketing and communications build a brands reputation and add to the bottom line of any business. At the same time, communications and marketing are also about dealing with crisis and standing up to scrutiny, something that several of the winners of the 2016 had to face up to.

“The awards recognise a cross section of activities from international businesses to start-ups, industry icons and national organisations to small operators, showing that effective communications and marketing is not just for big operators, and is more about a commitment to sharing what an organisation excels at.”

The Awards cover the widest definition of leisure: aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venue management.

With the exception of the Ministerial Award, nominations are invited for all awards.

For all awards, nominees are asked to, in no more than 750 words, explain what best demonstrates their communication and marketing excellence for the period from 1st January 2016 to 30th June 2017.

Entries can be in the form of case studies.

Entries can be submitted by individuals, organisations or business on their own behalf or by those wishing to nominate a third party.

For further information or clarification on any category you are welcome to contact leisure@ausleisure.com.au or call 02 8018 6808.

Entries should be submitted to leisure@ausleisure.com.au by 5pm (AEST) on Friday 11th August 2017.

Note: Entrants may engage in activities across several categories but any application must focus on the component relevant to the specific category entered.

Award categories

Industry Association/Peak Body Award
Open to industry peak bodies, member associations, professional institutes, campaign/lobby groups or similar organisations.
2016 winner: New Zealand Recreation Association

Industry Supplier Award
Open to any commercial business supplying products or services to the leisure industry.
2016 winner: Debitsuccess - Team headed by Joanna Redfern

Not-for-profit Award
This award aims to recognise work undertaken by a not-for-profit organisation in the leisure industry.
2016 winner: YMCA Australia

Business Award
Open to any commercial business operation in the leisure industry.
2016 winner: Plus Fitness 24/7

Local Government Award
Open to any local government organisation in Australia and New Zealand.
2016 winner: Hamilton City Council

Government Department/Agency Award
Open to any government department or agency in Australia and New Zealand.
2016 winner: VenuesWest

National Organisation Award
Open to any national organisation in Australia and New Zealand.
2016 winner:  Tennis Australia - Team headed by Prue Ryan

Public Relations Agency Award
This award aims to recognise the best work on behalf of a leisure client, or group of clients, undertaken by a commercial public relations agency.
2016 winner: Articulate PR - Team headed by Kym Elphinstone

Communications Executive Award (Agency)
Open to any communications, marketing or public relations professional working on behalf of a leisure client, or group of clients, within an agency or as an individual.
2016 winner: Greg Campbell, Javelin PR

Communications Executive Award (Industry) 
Open to any communications, marketing or public relations professional working within an industry business or organisation.
2016 winner: Arthur Stanley, ANZ Stadium

Social Media Award
For the best use of social media by any individual, organisation or business in the leisure industry.
2016 winner: Blair Hughes

Campaign Award
Recognising the best campaign activity (promotion, launch, opening event or similar) undertaken in the industry.
2016 winner: Opening of the International Convention Centre Sydney - Team headed by Samantha Glass

Crisis Communication Award
Recognising how an individual, organisation or business has effectively dealt with communication and marketing in a crisis or emergency situation.
2016 winner: Sydney Cricket and Sports Ground Trust for its activities in the wake of the tragic death of cricketer Phil Hughes

Ministerial Award
This Award aims to recognise a Minister within Federal, State or Territory Government with responsibility for leisure portfolios who has delivered clear and high quality communications devoid of ‘spin’, jargon and political point-scoring.

This award is not open for entries with the recipient being decided by the management team at Australasian Leisure Management.
2016 winner: Stuart Ayres, NSW Minister for Sport and Minister for Tourism

Judging
Judging of the Leisure Industry Communication and Marketing Awards is to be undertaken by the management team of Australasian Leisure Management with the input of industry experts as appropriate.

While all Award categories, with the exception of the Ministerial Award, are open for nomination, the management team at Australasian Leisure Management reserves the right to present Awards to chosen individuals, organisations or business should entries of sufficient quality not be received.

The decision of the judges will be final and no correspondence or discussion will be considered on the judging.

Images: Plus Fitness' 2016 Leisure Industry Communication and Marketing Award (top) and Kym Elphinstone of Articulate PR receives her 2016 Award (below).

Click here for more information and/or to register for the Leisure Industry Communication and Marketing Summit. 

6th July 2017 - KEY INDUSTRY COMMUNICATORS TO PRESENT AT FIRST EVER INDUSTRY SUMMIT

29th June 2017 - INDUSTRY SUMMIT TO EQUIP PROFESSIONALS WITH ESSENTIAL COMMUNICATION SKILLS 

15th December 2016 - INAUGURAL LEISURE INDUSTRY COMMUNICATION AND MARKETING AWARDS 

5th August 2015 - HOW INVERCARGILL’S SPLASH PALACE HANDLED THE MEDIA DURING ITS ‘CODE BROWN’ CRISIS

18th September 2013 - AUSTRALASIAN LEISURE MANAGEMENT TO MARK 100 ISSUES 

29th August 2012 - CYBEX LAUNCHES PR GUIDE FOR FITNESS BUSINESSES

 


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

Parkequip

Parkequip is an approved supplier under the NSW LGP Contract 308 for a range of products including play equipment, shade, shelters, safe fall, park furniture and school outdoor seating. All materials…

read more

Fitness / Parks / Play / Recreation / Surfaces

 
 

TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

Exerp

Exerp is a global IT specialist in member management software for the fitness and leisure industry. By focusing on the needs of large enterprises, where streamlining, control and scalability are…

read more

Fitness / Technology / Wellness

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

InterQuad (International Quadratics) 

InterQuad (International Quadratics)  With a combined legacy spanning over 150 years, International Quadratics (founded in 1976) and Pierce Pool Supplies (originally established in 1898 as A H…

read more

Aquatics / Safety / Technology / Waterparks

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business