AusLeisure

A partnership between Evolution Wellness and Urban Active offers Australian gym goers and fitness enthusiasts a smart new way to train as high value, low price (HVLP) brand Go2Fit makes its Australian debut in the suburb of Sunnybank, Brisbane this October.

Go2Fit makes its Australian debut as a result of a licensing agreement between Asia’s largest health club operator Evolution Wellness Group (Evolution Wellness), whose portfolio also includes popular gym brand Fitness First, and Urban Active Leisure Pty Ltd.

Guided by its brand values of Smart, Bold, and Invigorating, Go2Fit, which trades under the GoFit brand in other markets, is poised to change the way people think about budget gyms. With membership prices starting from $18.95 per week with no prepay or joining fee, Go2Fit is not just affordably priced, but also very well equipped with a wide range of cardio, strength and Olympic lifting equipment catering to all levels of gym goers – from the new-to-fitness customer to the more serious fitness lover. It keeps membership prices low by using technology as an enabler, self-service approaches, and a low staffing model.

Jeremy Marmur, Urban Active Founder and Chief Executive explains “Go2Fit fulfills a gap in the market with its on trend, next gen tech approach to fitness that’s suitable for all levels of gym goers. I have no doubt that it will change the way the market perceives budget gyms, given its high quality, best in class range of cardio, strength, and weight equipment, high quality virtual workouts, smart fitness mirrors, and fitness assessments.”

Access to Go2Fit is gained through an app for increased security, while a self-managed membership system makes it easy for members to purchase add-on services such as a session on the HydroMassage Lounger, or a personal fitness assessment. Members can also participate in a Signature GoFit workout, SuperCircuit^TM  (a mixture of cardio and strength training).

Go2Fit will be a part of Urban Active’s ‘world first’ ecosystem of leading global wellness and fitness brands, the first of which will be housed within a 2000m2 site in Sunnybank which will also include a café, member lounge, retail, and social hub. Another Evolution Wellness licensed brand, FIRE Fit – a premium boutique gym concept and the third licensed FIRE Fit location in Australia – will also feature. There are 15 such Urban Active sites in the pipeline that will be owned outright across Australia and the Asia Pacific.

Marmur advised “we considered all of the license and franchise fitness brands available to Australia while putting together the concept for our Urban Active precincts, and were immediately attracted to Evolution Wellness’s GoFit and FIRE Fit brands for its unique concepts and fresh takes on fitness. We are looking to Go2Fit as the ‘next gen’ weights and plates element, while FIRE Fit will offer HIIT, boxing, and indoor cycling classes.”

Chris Lee, Licensing Director, Evolution Wellness adds “we’re extremely delighted at the recognition of GoFit’s no frills concept as a game changer in the HVLP gym category, which effectively removes a barrier for those who cite cost as a reason for not exercising. With GoFit, we’ve successfully demonstrated that a budget gym brand can still be a modern, high quality space for people to engage in fitness. We’re excited to partner with Jeremy and his team at Urban Active to open the first Aussie version of GoFit – Go2Fit – and the opportunity to work alongside them as they scale across Australia and beyond.”

Evolution Wellness currently offers competitive global licensing programmes for two of its brands – GoFit, and FIRE Fit – for those looking to venture into the vibrant fitness industry, backed by the expertise and commercial support of Asia’s leading health club operator. For more information about Evolution Wellness’s global licensing programmes, contact Chris Lee chris.lee@evolutionwellness.com or visit www.gofit-gym.com.my/en/licensing/

Evolution Wellness was established in 2017 following the coming together of two of Southeast Asia’s best-known fitness brands – Celebrity Fitness and Fitness First – to form one of the largest, wholly-owned fitness club networks in the region. For more information on Evolution Wellness and portfolio brands, visit www.evolutionwellness.com/

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