Ezypay reveal Social Media success at Fitness Expo

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June 2, 2011

Fitness / Technology / Wellness /

With over 570 new page 'likes'; over 29,000 post views; 684 post feedback and 938 weekly active users, the page metrics provided to fitness billing providers Ezypay by Facebook show that their Social Media presence at the recent Australian Fitness and Health Expo was a considerable success.

The Expo saw Ezypay came up with a way to use their fun, engaging culture and Facebook to capture existing and new clients. The competition was this - visit the Ezypay stand; have your photo taken on the Ezypay orange Vespa which was then posted to the Ezypay Facebook page and the winner was the photo with the most 'likes'.

110 photos were taken over the three days of trade visitors who then went out of their way to get all their friends and colleagues to vote on their photos.

According to Simon Hall of Ezypay "the numbers speak for themselves. What also happened, which makes this promotion even better, was that those clients re-engaged with their networks and their friends' networks, in turn doubling our exposure as well as their exposure."

The winning photo had 177 likes, with the second place having 144 likes and one was an existing client and the other now an advocate and hot prospect.

The Ezypay Team used the scooter as an icebreaker to talk about some of the new products they were demonstrating at the expo, which included a Facebook friendly online joining payment gateway.

For more information go to www.facebook.com/teamezypay

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