Ferrari World Abu Dhabi targets Asian MICE market

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October 24, 2013

Attractions / Events / Marketing / Tourism /

Having identified Asian visitors as the fastest growing visitor segment to Ferrari World Abu Dhabi, the world's largest indoor theme park is looking to target the MICE business sector from countries like China and India.

Ferrari World has, in particular, seen a significant rise in interest within the group and MICE business sector and has hosted several large Incentive travel groups this year.

With Asian visitor numbers to Abu Dhabi rising by 19% in the first half of this year, the theme park is looking to further this growth through participation at ITB Asia, the leading trade show for the Asian travel market, taking place at Suntec Singapore from 23rd to 25th October.

Ferrari World Abu Dhabi Sales Director Bruno Wiley explains "Asians are amongst our most lucrative visitor segments as they have a keen appreciation for iconic entertainment attractions and also tend to travel in groups both large and small.

"Family entertainment is also big, especially attractions that cater to multiple age groups.

"Ferrari World Abu Dhabis unique proposition combining high thrill rides, fun activities for kids, live shows and an immersive experience that brings to life one of the most famous international automotive and racing marques offers a truly one-of-a-kind experience."

Key elements being highlighted among influential Asian trade partners include the attraction's recent move to a seven-day-a-week operation, and an annual calendar of live shows and events aimed at keeping the Ferrari World's offering fresh and exciting all year round.

Ferrari World Abu Dhabi is participate at ITB Asia as part of the Yas Island Pavilion, highlighting its position as a signature attraction within the island's strong leisure and entertainment portfolio which features YasWaterworld, a golf course, a racing track, a marina, a concert arena and a winning hospitality offering.

http://www.ferrariworldabudhabi.com

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