AusLeisure

Thousands of people travelled to the final day of the Dubai Rugby Sevens on Saturday (5th December) to enjoy not only the competition but the festival atmosphere.

The three-day Emirates Airline Dubai Rugby Sevens attracted close to 100,000 spectators who saw reigning World Series Sevens champions Fiji emerge triumphant, beating England 28-17 in the final.

The first leg of the new season in the World Rugby Sevens Series, the Dubai Sevens has, over recent years, grown to become a seminal event of the sporting calendar in the United Arab Emirates.

Held at The Sevens, the purpose-built rugby sevens stadium to the east of the Dubai CBD, fans enjoyed a great party atmosphere and top-class entertainment in the event’s purpose built Rugby Village.

The event saw Land Rover give fans the chance to experience the unique all-terrain capability of Land Rover Vehicles, DHL offer a unique photographic opportunity to score a try mid-flight and HSBC offering their Premier customers a chance to relax in the ‘al fresco’ lounge.

F&B offerings included a range of different food outlets with cuisines from all over the world.

Entertainment included Rugby Rock, a partnership with the popular Hard Rock Café.

Other activities included a 32-team netball tournament comprised of  teams and 750 players from across the region as well as music performances, a teenager zone, and cheerleaders.

The series moves on next weekend to Cape Town, South Africa, the second event in the 10-leg series.

Located at the intersection of the Dubai-Al Ain Road and the Jebel Ali-Lahbab Road, The Sevens Stadium is a venue for rugby, football, Gaelic football, AFL, netball, basketball, cricket, tennis, athletics and concerts.

Click here to view the World Rugby blog on the Dubai Sevens.

Images: Fijian fans at the Dubai Sevens (top) and The Sevens Stadium (below)

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