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Football Federation Australia (FFA) have targeted the introduction of two new A-League clubs for the 2019/20 season and a "fresh approach" to marketing the competition next season.

In response to lower attendances and television audiences during the current season, FFA made the commitment to A-League expansion at a day-long strategy meeting in Sydney last week.

A decision will be made later in the year about which clubs are chosen as part of an expanded league, with numerous bids having already been made.

At the midpoint of Round 20 of the 2017/18 Aleague Season, attendance average is now 10,942, down 15.39% on the same time last year.

With average attendances down 15% it is seen by many analysts as crucial to expand the competition, which has had a mixed history with expansion clubs.

However, in a press release, the FFA put the downward numbers as part of a "general trend in sport", advising "FFA’s directors have targeted the 2019-20 season as the start date for two new clubs.

"More details about the formal process will be announced next month with the intention to have a decision later this year.

"The Board also agreed in principle to create a new corporate framework for the A-League/W-League which could give clubs more input over the running of the league and potentially provide new investment opportunities for existing and new clubs.

"The existing A-League/W-League clubs and FFA’s Member Federations will be invited to participate in discussions regarding the formation of the framework.

"In response to a general trend in sport to lower attendances and television audiences, which has been reflected in A-League metrics this season, FFA will collaborate with the A-League clubs and broadcasters Fox Sports and Network Ten on a fresh approach to marketing the league, in particular around the start of next season."

A FIFA/AFC delegation is set to arrive in Australia this week to oversee the formation of a Congress Review Working Group for FFA.

Image: Western Sydney Wanderers take on Central Coast Mariners in the A-League. Courtesy of Damian Briggs Photography.

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