Fitness and Lifestyle Group launches Emerging Leaders program

March 22, 2021

Fitness / Marketing / Wellness /

Leading Australian fitness and wellness business the Fitness & Lifestyle Group has launched its FLG Emerging Leaders program.

Led by Oscar McPhee, State Operations Manager at Goodlife Health Clubs and Taurean Whelan, Regional Performance Manager - Victoria at Fitness First Australia, the nationwide program is part of the company's People Capability Framework that aims to support the growth and development of talent within the business.

The program has been curated to develop club managers of the future and cement FLG as an organisation that values investing in its people.

Commenting on the program, McPhee advised that it featured “an exceptional group of leaders hungry to learn.”

Goodlife Health Clubs have also recently launched its consumer oriented ‘Good for Life’ brand campaign.

Launched in January, it aims, according to an FLG statement to push “back against the category norm of chiselled bodies looking impossibly beautiful in the gym, this campaign, produced in collaboration with VMLY&R, is built on the insight that a good gym life is good for your whole life.

“The brand campaign highlights the meaningful moments outside the gym with family and friends that are made better because you’ve stayed fit and healthy with the help of your local Goodlife.”

The campaign links with changing consumer demand to flag its flexible membership plans (including month-to-month options), at home work-out options, fitness challenges and range of classes.

Fitness & Lifestyle Group's brands includes Fitness First Australia, Goodlife Health Clubs Australia, Barry's Bootcamp Asia-Pacific, Jetts Fitness, California Fitness & Yoga, California Centuryon, Yoga Plus, UFC Gym and ERI International Clinic and Zap Fitness.

Its almost 500 locations across Australia, New Zealand and South-East Asia, have around 900,000 members.

Image: Attendees at the FLG Emerging Leaders program. Video shows Goodlife Health Clubs' ‘Good for Life’ brand campaign.

Article amended at 9pm, 23rd March 2021 to include the FLG statement.

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8th December 2020 - Fitness and Lifestyle Group announces exclusive deal with Transaction Services Group for its Fitness First, Zap, Goodlife and Jetts NZ brands

17th June 2019 - Goodlife ambassador Emily Skye introduces new Ignite exercise program

9th March 2019 - Debitsuccess delivers 12% increase in revenue to Goodlife’s rebranded former Go Health clubs

31st August 2020 - Fitness and Lifestyle Group advises of redundancies amid restructure

25th November 2019 - Fitness and Lifestyle Group expands links with media agency PHD

27th June 2019 - Owner looks for $1 billion plus sale of Fitness and Lifestyle Group

21st March 2019 - Hollywood actor Chris Hemsworth takes up Fitness and Lifestyle Group stake

25th January 2021 - Fitness First launches ‘Put Yourself First’ campaign

5th November 2020 - Fitness First launches free gym membership for Australians facing job loss

7th August 2020 - Fitness First introduces attendee temperature checks at NSW clubs

4th June 2020 - Fitness First Australia announces reopening of all clubs

21st March 2020 - Centr app now available to members of Fitness First, Goodlife Health Clubs, Jetts Fitness and Zap Fitness

17th March 2020 - Fitness First highlights gym hygiene measures

5th January 2018 - Fitness and Lifestyle Group acquires Tasmanian-based Zap Fitness

14th December 2020 - Val Morgan Outdoor expands wellness network with Jetts

28th August 2020 - Jetts Fitness looks to ongoing growth in Thailand

2nd June 2020 - Jetts Fitness’ Thailand clubs welcomes back members under new regulations

29th January 2021 - Barry’s launches first fitness studio in Melbourne

7th June 2018 - Barry’s to launch ‘best workout in the world’ in Australia

26th February 2020 - Perth’s hosting of UFC event a major coup for Western Australia tourism

9th July 2019 - Latest UFC Gym opens in Western Sydney’s Bankstown Sports Club

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