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The Fitness and Lifestyle Group-owned Fitness First is to become a foundation partner of the inaugural NRL Holden Women’s Premiership and Touch Football Australia in a new multi-year deal.

The partnership will see all NRL Women’s contracted players and select Touch Football Australia representatives provided with access to Fitness First clubs throughout Australia for the next two years.

NRL General Manager of Commercial & Digital Strategy, Todd Hewitt welcomed Fitness First to the NRL corporate partner family, commenting “it’s fantastic to partner with a brand that is so active in promoting female sports participation and member experience.”

Touch Football Australia Chief Executive Steve Mitchell added “touch football has an even gender split and we are really excited by the benefits that both our female and male athletes will realise from the partnership.”

In addition, a number of co-marketing opportunities have been agreed and certain players will have the chance to undertake work experience and personal training development at Fitness First facilities.

The Fitness First brand will feature at NRLW major events and through both NRL.com and Touch Football Australia digital and social channels.

Explaining the rationale behind the deal Fitness First General Manager, David Aitchison advised “with less than one in five Australian teenagers getting the recommended physical activity a day, and girls being twice as likely as boys to be inactive, it’s important we work with organisations such as the NRL to inspire girls to move.”

The Fitness First partnership follows Holden, Harvey Norman and Rebel Sport as foundation partners of the NRL Holden Women’s Premiership.

The inaugural NRL Holden Women’s Premiership Final kicks off Sunday 30th September at 1:35 pm with the Brisbane Broncos taking on the Sydney Roosters at ANZ Stadium.

The Holden Women’s Premiership has been a resounding success to date with over onem viewers across Nine, Fox and the Telstra live stream through three rounds, whilst 58,000 fans have been in attendance.

Lower image shows David Aitchison.

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15th March 2018 - Fitness First announces new digital experiences to motivate members

27th October 2017 - Fitness and Lifestyle Group acquires Go Health Clubs

28th July 2017 - Touch Football looks to develop footprint in China

26th April 2017 - Fitness First Australia to introduce GymSales Prospect Manager

13th April 2017 - NRL renews efforts to promote women’s rugby league in NSW and Queensland

7th April 2017 - Fitness and Lifestyle Group changes sees new General Manager appointment at Fitness First Australia

2nd December 2016 - ACCC will not oppose Quadrant’s Fitness First acquisition

25th October 2016 - Fitness First clubs to begin 24/7 operations

28th August 2015 - Record growth in women’s rugby league

15th August 2013 - NRL and Touch Football Australia ally to create ‘Australia’s largest sporting community’

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