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Fitness industry undervalues itself and needs to raise its prices

Fitness industry undervalues itself and needs to raise its prices
November 22, 2023
About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.

With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.

Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.

In addition to publishing, Nigel speaks on marketing communications at a range of industry events.

He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).

In 2020, he launched the new Asian Leisure Business website.

As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

His philosophy on life is to be kind to all and to indulge those that you love.

His passions include family, Newcastle United and motorcycles (especially British ones) as well, until February 2025 when she left us, caring a little pug named Stella.

Click here to connect with him via LinkedIn.

Read more from this author

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1st November 2023 - Beyond Activ spotlights growth of International Fitness Academy partnerships

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11th October 2023 - FIT Summit rebrands to become Beyond Activ

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29th August 2023 - Mindbody and Classpass 2024 Predictions Report advises that wellness is a top priority for global consumers

11th August 2023 - Viva Leisure reveals ‘robust’ full year results with 55% rise in revenue

17th July 2023 - Viva Leisure reports 55.4% revenue rise over last financial year

27th June 2023 - Australians reduce spending on gym memberships

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8th May 2023 - Viva Leisure growth continues in March quarter

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19th July 2023 - Early-bird tickets now available for Fit Summit’s 2024 EMEA Festival in Saudi Arabia

14th June 2023 - FIT Summit 2023 Awards of Excellence presented in Singapore

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1st May 2023 - FIT Summit World Festival set to attract global industry leaders in June in Singapore

20th April 2023 - Fernwood Fitness founder Diana Williams named as winner of Fit Summit Lifetime Achievement Award

9th August 2022 - Survey suggests Australians are overspending on gym memberships

13th February 2022 - Consumers look to experiences in ‘radical shift’ in post-COVID behaviour

19th November 2010 - Forget Leisure: Focus on the Experience Industry


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