Latest News

Back to Latest News back

 

Fitness industry undervalues itself and needs to raise its prices

Fitness industry undervalues itself and needs to raise its prices
November 22, 2023
About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.

With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.

Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.

In addition to publishing, Nigel speaks on marketing communications at a range of industry events.

He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).

In 2020, he launched the new Asian Leisure Business website.

As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

His philosophy on life is to be kind to all and to indulge those that you love.

His passions include family, Newcastle United and motorcycles (especially British ones) as well as caring for Stella the pug.

Click here to connect with him via LinkedIn.

Read more from this author

Related Articles

17th November 2023 - AusFitness Expo and AUSactive announce two-year partnership

16th November 2023 - Industry leaders set to gather at Beyond Activ’s Sydney Festival

16th November 2023 - Clive Ormerod to step down from Chief Executive role at Les Mills International

12th November 2023 - UBX introduces extended access to its boutique fitness offerings

7th November 2023 - Canstar Blue survey looks at Australian gymgoers’ spending and motivations

6th November 2023 - 24fit tops Canstar Blue gym customer satisfaction ratings

1st November 2023 - Beyond Activ spotlights growth of International Fitness Academy partnerships

18th October 2023 - Beyond Activ spotlights Les Mills new Limited Edition Collection

11th October 2023 - FIT Summit rebrands to become Beyond Activ

10th October 2023 - Les Mills recognised with top international brand award

29th September 2023 - Viva Leisure annual report charts ‘remarkable journey’

29th August 2023 - Mindbody and Classpass 2024 Predictions Report advises that wellness is a top priority for global consumers

11th August 2023 - Viva Leisure reveals ‘robust’ full year results with 55% rise in revenue

17th July 2023 - Viva Leisure reports 55.4% revenue rise over last financial year

27th June 2023 - Australians reduce spending on gym memberships

25th May 2023 - Viva Leisure’s Rebalance updates brand identity, digital appearance and in-studio experience

8th May 2023 - Viva Leisure growth continues in March quarter

13th March 2023 - Viva Leisure study shows Australians rate mental health as top reason for attending the gym

19th July 2023 - Early-bird tickets now available for Fit Summit’s 2024 EMEA Festival in Saudi Arabia

14th June 2023 - FIT Summit 2023 Awards of Excellence presented in Singapore

23rd May 2023 - Gen Z consumers shaping the fitness industry

1st May 2023 - FIT Summit World Festival set to attract global industry leaders in June in Singapore

20th April 2023 - Fernwood Fitness founder Diana Williams named as winner of Fit Summit Lifetime Achievement Award

9th August 2022 - Survey suggests Australians are overspending on gym memberships

13th February 2022 - Consumers look to experiences in ‘radical shift’ in post-COVID behaviour

19th November 2010 - Forget Leisure: Focus on the Experience Industry


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

Active World

Since 2019, Active World's development team has been delivering a comprehensive single solution that caters to the diverse requirements of successfully operated and managed leisure centres. The…

read more

Aquatics / Billing / Fitness / Recreation / Technology

 
 

GymMaster

Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375

read more

Fitness / Recreation / Technology

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge, business support…

read more

Fitness / Technology / Wellness

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business