AusLeisure

Fitness On Demand has announced a partnership with STRONG by Zumba to deliver high intensity beat-synced workout to thousands of facilities worldwide through Fitness On Demand’s virtual fitness platform.

The partnership will see the STRONG by Zumba workout experience redefined through music and custom-made beats that will be reverse-engineered to match every move throughout the workout.

As a result, these virtual group exercise classes will push participants past perceived limits with the notion that music is not just an afterthought, but also the essence of the program’s success.

STRONG by Zumba® combines body weight, muscle conditioning, cardio and plyometric training moves synced to original music specifically designed to match each routine. Program participants will burn calories and complete more reps than ever before, while toning arms, legs, abs and glutes - providing a full body, calorie-burning workout with real results. Emphasising music as the main motivator, the brand has partnered with some of the best music producers in the world, including Steve Aoki, Timbaland and Krewella to create original music for this exciting new virtual group exercise format. Fast-paced beats such as EDM, techno, house, drum, dubstep, hip-hop, and fusion genres including Moombahton, will keep participants focused on the moves instead of counting repetitions.

Introducing the partnership, Garrett Marshall, Divisional Chief Executive at FitnessOnDemand, stated “as more and more facilities search for ways to appeal and drive traffic into their group training and functional areas, STRONG by Zumba was a natural partner choice.

“No one would debate the popularity of high-intensity workouts right now. But, STRONG by Zumba is differentiated by the sum of its parts. It provides an experience where most high-intensity products only provide a workout.”

Darren Jacobson, Senior Vice President - Instructor Programming at Zumba Fitness added “we are thrilled to bring this incredible new program to the Fitness On Demand virtual fitness platform - it is truly revolutionising high intensity workouts and making them more exciting through the unique role that music plays.

“In just one year, more than 300,000 people are finding their fitness solutions in STRONG by Zumba classes on a weekly basis, making it one of the fastest, if not the fastest, growing fitness programs on the planet. The partnership with Fitness On Demand will help to bring even more awareness to the program and provide so many people with a chance to experience real results with a serious afterburn.”

Classes can be accessed by downloading the Fitness On Demand mobile app for iOS and Android.

Click here to contact Fitness On Demand™ via their entry in the Australasian Leisure Management Supplier Directory. 

Click here to contact Zumba via their entry in the Australasian Leisure Management Supplier Directory. 

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