AusLeisure

With the FIFA 2022 World Cup set to commence in Qatar, Football Australia has launched ‘Play Football’, a new campaign featuring the stars of Australian football.

With Australia also preparing for its co-hosting of the 2023 FIFA Women’s World Cup, the campaign aims to help connect people - young and old - with their local football team and an array of football programs and competitions.

Described as the “most exciting twelve months in the history of the world game down under, with Australia’s senior men’s and women’s national football teams to compete in their respective FIFA World Cups”, Play Football aims to build on the sport’s status as the most diverse and inclusive in Australia, with programs and competitions catering for everyone irrespective of ability, age, gender, race, and religion.

Launching the Play Football campaign, Football Australia Chief Executive, James Johnson stated “already acclaimed as the largest team-based participation sport in Australia, this particular Play Football campaign presents a unique opportunity to further ignite interest in football participation in Australia, as the Subway Socceroos embark on their quest at the FIFA Men’s World Cup Qatar 2022TM and the CommBank Matildas prepare for the FIFA Women’s World Cup Australia and New Zealand 2023TM on home soil.

“Whether it’s as a player, coach, referee, or volunteer, football truly is a sport for all, and we look forward to seeing even more football fields and futsal courts across Australia full of people having fun and enjoying all the benefits of our great game.”

Fronting Football Australia’s Play Football campaign are current Matildas’ Sam Kerr and Ellie Carpenter plus Socceroos’ Awer Mabil and Andrew Redmayne, where each has experienced their own unique journey from grassroots football to the biggest stage in world football.

The marketing campaign features a 30-second television commercial, digital, and social media content, out of home creative and other assets which will support the promotion of why even more Australians should Play Football in 2023 and beyond.

The Socceroos will embark on their fifth consecutive FIFA World Cup (sixth overall) when they take to the field in Qatar during November, while the eyes of a nation will be on the Matildas next July and August as Australia co-hosts the FIFA Women’s World Cup 2023™.

Football is the number one team participation sport across in Australia, with 1.5 million people enjoying the many benefits that football can deliver including camaraderie, community, friendship, and teamwork, not to mention improved physical and mental health.

For more information go to www.playfootball.com.au

Related Articles

27th October 2022 - Socceroos players express human rights concerns over Qatar’s FIFA World Cup

22nd September 2022 - Football Australia announces Subway as new naming rights partner of Socceroos

7th September 2022 - Football Australia looks to host 2026 AFC Women’s Asian Cup

6th September 2022 - Football Legacy Fund helps upgrade infrastructure and boost female participation

27th August 2022 - Football Australia announces extension of James Johnson contract as Chief Executive until 2024

10th August 2022 - Indigenous Football Australia announces its strongest Council to date

2nd August 2022 - Ernie Merrick named as Australia’s inaugural Chief Football Officer

19th May 2022 - John Moriarty Football and Australian Blind Football partner to provide game changing initiative

13th May 2022 - Football Australia implements its first licensing regulations for domestic clubs

4th May 2022 - Football Australia run pilot FIFA coach education development pathway program

13th April 2022 - Xero announced as FIFA Women’s football partner

30th March 2022 - Football registration dispute resolved on NSW Central Coast

7th March 2022 - Football Australia launches ParaMatildas

28th February 2022 - Football Queensland launches dedicated support hub for clubs impacted by floods

23rd February 2022 - Association of Australian Football Clubs releases report on national second tier of football competition

22nd October 2019 - Culture key to development of Socceroos ‘golden generation’

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.