SWIMPLEX AQUATICS
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…
read moreThe fitness industry along with hospitality, retail and entertainment sectors are identified as being set to benefit from the actionable insights offered by Impact Analysis - a new tool launched by location intelligence specialists, GapMaps.
Impact Analysis is a new tool within GapMaps Live and is designed to help brands evaluate the potential effects of new physical locations on their existing networks.
When assessing potential locations for new premises, Impact Analysis accounts for critical external factors such as road networks, physical barriers, drive-time routes, and customer trip patterns. This comprehensive evaluation equips network planners with detailed projections of how a potential location may influence existing sites, empowering them to make informed, strategic decisions and avoid cannibalisation.
Anthony Villanti, GapMaps Managing Director and founder, brings more than 30 years’ experience in network planning. Explaining the significant benefits Impact Analysis can have in assessing new locations, Villanti notes "throughout my career, I have seen firsthand the importance of understanding customer travel patterns for developing sustainable network strategies.
“That’s why Impact Analysis is a game-changer, removing time-consuming manual processes and offering businesses the ability to quickly estimate how a new location may affect their existing network.
“For retailers, franchise owners and network planners, location decisions are critical to success. In such competitive markets, there’s no room for suboptimal choices, which can have long-term repercussions on profitability, often making recovery a challenge.”
How Impact Analysis Works
The GapMaps Impact Analysis tool uses mobile device data to simulate customer journeys to current locations, enabling network planners to evaluate the accessibility of new locations for existing customers. Key features include:
“Impact Analysis is Ideal for businesses with multiple physical locations that are expanding their footprint, offering essential insights for maximising profitability and optimising network strategies,” adds Villanti.
Founded in 2013, GapMaps is an Australian-built and owned company with global capabilities, empowering decision makers in multiple industry sectors refine their network strategies with location intelligence and demographics. Its dynamic products can be easily adapted for any market or industry and today is being effectively used by more than 500 brands in Australia, New Zealand, Asia, the Middle East and Africa to make location intelligence data easily obtainable for more accurate business decision-making.
2nd May 2023 - GapMaps survey shows net reduction of seven fitness clubs across Australia in last quarter
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.
The Complete Guide to Leisure Industry Products & Services.
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…
read moreFun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…
read moreKnown as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd
read moreINTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…
read moreTicketworx (formerly House of Tickets) is Australia and New Zealand’s foremost ticket specialist servicing some 2,700 clients and producing in excess of 30 million per tickets per annum.…
read moreAustralia’s leading manufacturer of horizontal and vertical media filters suited to all types of commercial pools, water playgrounds marine parks, aquaculture and zoos. They are an ideal…
read morePerfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over two million gym members across 40 countries making…
read moreAs of February 2023, Ungerboeck Software has rebranded as Momentus Technologies.
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!