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read moreGay Games 11 Hong Kong 2023 (GGHK) is inviting everyone to come out for the Games in 2023 and as such has produced a video campaign, developed by DDB Group Hong Kong, which aims to generate excitement and motivate people to start thinking about planning for the 11th Gay Games, taking place in Hong Kong in November next year.
Featuring both an online video and a series of social media influencer activities, the campaign builds on the teaser video, “Everyone get ready to come out for the games”, released late last year. The launch video extends the invitation by showing a diverse range of people from a variety of ethnicities, sexual orientations, religions, gender identities, ages, abilities, professions, and backgrounds excitedly coming out to support the games.
Co-hosted with Guadalajara, Mexico, the 11th Gay Games will be the first in both Asia and Latin America, as well the first time to be hosted in two cities simultaneously. Open to everyone 18 and above, the Games welcome everyone to participate regardless of ethnicity, religion, age, sexual orientation, gender identity, and athletic ability.
To be held during 3rd-11th November 2023 in both cities, the Games will be one of the largest sports, arts & culture events of next year, bringing the global community together through the power of sports and culture. In addition to 22 sports, GGHK will feature Opening & Closing Ceremonies, Festival Village, Arts & Culture events with daily performances, Gala Concert, art exhibitions, and a variety of events to celebrate the 40th anniversary of the Gay Games.
Registration opens in late summer 2022. Featured sports include Mahjong, Dodgeball and Dragonboat which are unique to the Hong Kong Gay Games. Other sports including track and field, marathon, trail running, open water swimming, hockey, fencing, and many more.
With the expected relaxation of social distancing rules, GGHK is organising a series of promotional events beginning July 2022 in Hong Kong and around the world, including pop-ups at major European and Asian sports and community events. With events expected to welcome 2,000 participants per month on average over the next 18 months, as well as 7,000 participants and 25,000 visitors during November 2023, the Hong Kong-hosted Games are expected to bring 70,000 individuals together to celebrate this global experience.
More on Gay Games 11 Hong Kong 2023
The campaign video can be viewed below
19th April 2022 - Updated sports line-up unveiled for 11th Gay Games in 2023
26th March 2021 - Gay Games 11 Hong Kong 2022 announces Marriott Bonvoy and YouTube as Platinum Sponsors
14th December 2020 - 2022 Hong Kong Gay Games organisers expect 90,000 attendees
6th April 2022 - City of Sydney to prioritise and protect Oxford Street’s LGBTIQA+ identity
29th March 2022 - Wellington City Council offers regular ‘Out in the Pool’ sessions for LGBTQI+ community
14th March 2022 - Film festival and women’s sports club among Victorian Government funding recipients for their celebration of LGBTIQ+ communities
6th March 2022 - Sydney Gay and Lesbian Mardi Gras Parade unites LGBTQIA+ communities
2nd February 2022 - Australian athletes champion LGBTIQ+ pride in sport
6th December 2021 - Regional Victoria events celebrate LGBTIQ communities
14th April 2021 - Mardi Gras partnerships deliver $248,000 to LGBTQI+ community groups in 2021
1st October 2020 - Athletes, Sporting Clubs and Organisations recognised for LGBTQ inclusion
26th June 2020 - VicHealth continues to promote LGBTI+ inclusion in community sport
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