77655

Set to play its first game in the Women's National Basketball League (WNBL) at the Geelong Arena as of 30th October, the relocated Geelong United (formerly the Melbourne Boomers) are looking to make the most of opportunities to grow women's sport in Victoria's second largest market.

Geelong United Basketball (GUB) and a consortium of investors, including Geoff Lord's Belgravia Group, acquired the WNBL’s oldest club’s license in May.

Speaking after the award of the licence, GUB Chief Executive Mark Neeld advised that he is thrilled for the opportunity to bring elite female athletes in the Geelong region, stating "the profile of women’s sport is on a dramatic rise, and locally we’ve seen so many of these women doing great things, particularly in basketball with the NBL1. We of course see the growth in basketball firsthand and want to reward our hard-working female athletes with another amazing opportunity to play sport at the highest level right here in their own backyard.”

In advance of the first tip-off, the club has announced high-performance fastening solutions company INFASTECH as its Naming Rights Partner for its inaugural WNBL season.

Beginning as the Bulleen Boomers in 1984, the team underwent a name change in 2013 to Melbourne Boomers.

GUB was established in 2019 as a joint partnership of Basketball Geelong and Corio Bay Basketball Association and also manages the Geelong United NBL1 program (formerly the Geelong Supercats) in the NBL1 South and enters teams in the Victorian Junior Basketball League (VJBL) and the Big V youth divisions.

Image: The Geelong Arena.

Related Articles

19th August 2024 - Inaugural HoopsFest to take place across Perth sporting venues

27th June 2024 - NBL and WCGS form consortium to acquire majority interest in WNBL

24th May 2024 - NBL partners with WNBL and Basketball Australia to deliver inaugural ‘HoopsFest’ initiative in Perth

10th May 2024 - WNBL awards Geelong United Basketball license to enter the League

17th April 2024 - Basketball Australia looks at WNBL overhaul

21st January 2024 - WNBL players, partners and officials support Share the Dignity initiative

4th December 2023 - Cygnett WNBL announce Ford Aussie Hoops partnership

29th November 2023 - WNBL secures Coca-Cola Europacific Partners as official hydration partner

6th November 2023 - New Collective Bargaining Agreement finalised for WNBL Players’ 2023/24 season

31st October 2023 - WNBL’s Indigenous Round launches the 2023/24 season

6th September 2023 - WNBL fan feedback drives greater competition engagement

29th May 2023 - Basketball WA puts Perth Lynx WNBL licence up for sale

5th February 2023 - WNBL attendance record broken at Melbourne’s John Cain Arena

23rd January 2023 - New partnership launched between WNBL Townsville Fire and Queensland Fire and Emergency Services

27th November 2019 - Geelong Arena to become Victoria’s home of gymnastics

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.