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Gemba has announced that as of today, Turnstile will be operating as a core product within their sponsorship offering for brands and rightsholders.

Rob Mills, Chief Executive of Gemba, shared the update noting "over the past few years, Gemba has experienced significant global growth. In response to increasing demand for our sponsorship services, we launched Turnstile in 2018 - a platform that has since become the global leader in fair market sponsorship valuations.

“More recently, we expanded Gemba into Europe, working on groundbreaking projects with an incredible group of clients. Today, with two businesses and 75 talented people across five markets, we’re proud of what we’ve built - but it’s time to simplify.

“With one brand and one vision, our commitment remains the same: delivering deep fan insight to drive results. Inspired by the Japanese origins of the word ‘Gemba’- which means finding the source of the truth - we’ve been dedicated to understanding fan passion since 2006. In an increasingly competitive and fragmented sports and entertainment landscape, fan insight is more critical than ever.

“Our new positioning line - Fan Focused | Results Driven - reinforces this commitment.

“The integration of our teams is already underway, and we’re excited about the new services and product innovations we’ll be bringing to market.”

Click here to contact Gemba through their entry in the Australasian Leisure Management Supplier Directory.

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