AusLeisure

Hamilton Island has rated number one as the 'Most popular travel destination' in Google Australia's newly published annual 2011 Zeitgeist list.
In the international destinations category, 'Hamilton Island' was the top international travel destination search term used by Australians.
Commenting on the finding, Hamilton Island's online marketing manager, Bernie O'Keefe stated "we are delighted with Google's rating which can be attributed to the Oatley family's $300 million investment in Hamilton Island, the island being located at the edge of the Great Barrier Reef, our digital marketing strategy, strong brand and PR campaigns such as Tourism Queensland's Best Job in the World and Oprah's visit, and the hardworking team at Hamilton Island.
"However, we won't rest on our laurels, being a top search term is just the start and we will continue to innovate and enhance the online experience for our guests and trade partners. For example, recently completed and upcoming online projects include: continual content creation, launching mobile sites and eight foreign language websites, re-launching the current portfolio of websites, social media initiatives and smartphone apps." Over the past three years, Hamilton Island's digital marketing strategy has achieved strong results with increases in average monthly website visitation by 216%, monthly transactions by 186% and monthly revenue by 166%.
Top 10 list - Most popular travel destination, rated by Google Australia
1. Hamilton Island
2. Hawaii
3. Byron Bay
4. Blue Mountains
5. Port Douglas
6. Hayman Island
7. Great Barrier Reef
8. Uluru
9. New York
10. Las Vegas

Hamilton Island offers a wide range of accommodation options, along with over 60 activities and all within a short direct flight from Sydney, Melbourne, Brisbane or Cairns and with great connections from other Australian cities.

http://www.hamiltonisland.com.au

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