AusLeisure

Melbourne-based exercise studio HIIT Factory has revealed plans to franchise its business model, offering a low cost fitness option.

Operating since 2013, the HIIT Factory has six studios with its core offering based around 30 minute high intensity interval training (HIIT) workout.

Founder Colette McShane explains “we put the fast and the fun into fitness with 30 minute workouts that delivers great results. We are more than a gym, we are a community of awesome people doing incredible things.”

Looking to expand with 15 studios planned for the next 18 months, McShane states “we are looking for absolute go getters who are prepared to put in the work to reap the reward.”

The HIIT Factory is looking at the surrounds of the capital cities in each state, as well as regional areas across the country.

Classes are held early morning, mid morning and evening with children encourage to come and watch as their parents workout, making it easy for busy parents to access the facilities.

Franchisees take on a lease for the studio, and McShane reports the business appeals to existing gym owners with their own premises who can rebrand their current businesses.

The franchisor is on hand to help new franchisees set up and establish their businesses.

McShane adds “we will help you with the launch, create a huge buzz around your studio, and do everything we can to help make your business a huge success.”

Training covers both operational and technical aspects of running a HIIT Factory franchise including operations, marketing and social media, and technical knowledge are matched by physical training courses for the workout formats and approved formats.

The HIIT Factory is also active on social media, with franchisees able to leverage online programs offering free workouts for home fitness through the HIIT Mum community which has a 200,000+ engaged following.

In addition, there’s a workout app called PT In My Pocket, and meal plans available for members.

McShane says gym users can take on a membership or buy a pack of sessions; there’s an equal split between the two options.

Studios are easy to manage, with low overheads and no requirement for equipment leasing, which cuts out the significant costs found in equipment-based gyms.

Starting up costs a franchise fee of $35,000 with up to $25,000 for equipment (dumbells, kettle bells and aerobic steps), gym flooring and extra costs.

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