AusLeisure

Entertainment innovator Funlab has opened two new Holey Moley indoor golf attractions in Adelaide and Newcastle.

Offering an innovative ‘leisure-tainment’ concept combining a mini-golf course, a cocktail bar and night club, Funlab Chief Executive Michael Schreiber describes the Holey Moley concept as “a social experience”.

He explains “we’ve taken mini-golf and reinvented it. The game plays very different. The way the holes look is very different.

“There’s a lot of pop culture references and big licks of nostalgia. People will see things from their childhood.”

The Adelaide location, which opened last month, is located above Hindmarsh Square’s Cafe Amore - in the space formerly occupied by Madame Josephine’s male revue – now offering two 18-hole mini-golf courses with themes like The Simpsons, Pacman, Game of Thrones, Willy Wonka, The Big Lebowski, Mouse Trap, Alice in Wonderland, Ghost Train and Christmas.

The Newcastle venue, which opened yesterday (21st September), is sited at Charleston Square, offering two nine hole mini-golf courses and a similar mix of entertainment and food and beverage options to other Holey Moley attractions.

Funlab, which also operates bowling alleys, indoor trampoline parks and escape rooms, has Holey Moley Golf Clubs in Brisbane, Melbourne and Sydney and will open new clubs in Perth and Castle Hill, NSW before the end of the year.

Explaining the Funlab concept, Schreiber recently told the Newcastle Herald “Funlab is dedicated to creating spaces where people can experience fun at the next level. It’s about wowing people of all ages.

“We’re in the business of making sure people have a good time and enjoy themselves. A little bit of escapism, no matter what age.

“The older you get, the more important it is to have fun. It’s that little break from the everyday.”

He added that much of Funlab’s operations are the “antithesis to the rise of technology and how people are socialising, advising “we’re that place where you can come meet in real life and have real-life experiences.

“And we find that there’s a lot of demand because of the isolation around technology. People really crave that visceral experience where they can see other people and interact.

“As much as we’re in the fun business, we’re also in the business of socialising.”

Funlab creates, develops and operates out-of-home entertainment and leisure venues. The business currently services in excess of three million customers per annum, across three concepts and 21 locations around Australia. The three concepts are: Strike Bowling, Sky Zone trampoline arenas and Holey Moley Golf Clubs. 

6th July 2017 - THIRD HOLEY MOLEY GOLF ATTRACTION OPENS IN INNER SYDNEY

29th June 2017 - ATTRACTIONS OPERATOR FUNLAB ACQUIRES ATTRACTIVITY ENTERTAINMENT CENTRE BRAND 

12th December 2016 - NEXT CAPITAL ACQUIRES FEC OPERATOR FUNLAB 

1st October 2016 - NEW GOLF-BASED FEC CONCEPT OPENS IN BRISBANE

15th August 2016 - NEW GENERATION ESCAPE ROOM TO OPEN IN MELBOURNE

27th July 2016 - FUNLAB EXPLORES NEW OWNERSHIP OPTIONS

26th July 2016 - ESCAPE ROOMS EXPAND GAMING CONCEPTS INTO LIVE-ACTION EXPERIENCES 

8th April 2016 - SKY ZONE OPENS LARGEST TRAMPOLINE PARK IN THE SOUTHERN HEMISPHERE 

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