AusLeisure

Hong Kong Disneyland is to open a themed land dedicated to Marvel Comic superheroes including Spider-Man, X-Men and the Fantastic Four.

Hong Kong Financial Secretary John Tsang announced last week that the theme park, which is 52% owned by the Government of China's special administrative region, will add a 'Marvel heroes' area as part of the attraction's expansion program.

The addition of Marvel in Hong Kong will be the first of its kind of any Disney resort and could be a big draw for mainland Chinese tourists after the success of several Hollywood smash-hits that featured Marvel characters.

Marvel superheroes could also attract older and more affluent visitors, as opposed to the younger audiences that the traditional Disney characters target.

Hong Kong Disneyland, the smallest of Walt Disney Co. parks worldwide, last month reported its first annual profit since its 2005 opening.

However, in recent years the theme park has expanded with a new land based on the Toy Story movies opening in 2011; a Wild West-themed land called Grizzly Gulch debuting last year and a third new land, called Mystic Point, scheduled to open later this year. 

22nd February 2013 - HONG KONG DISNEYLAND REVEALS FIRST EVER PROFIT

30th May 2012 - 100 MILLION VISIT ASIAN THEME PARKS IN 2011

15th April 2012 - SHANGHAI DISNEY STARTS TO TAKE SHAPE

20th June 2011 - ASIAN ATTRACTIONS BOUNCE BACK AMID MIXED GLOBAL THEME PARKS PERFORMANCE

27th January 2011 - HONG KONG DISNEYLAND REPORTS RECORD ATTENDANCE

15th September 2010 - HONG KONG DISNEYLAND CELEBRATES FIVE YEARS OF OPERATION 

2nd July 2009 - FIVE-YEAR EXPANSION PLAN FOR DISNEYLAND HONG KONG

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