Hyundai announced as new naming rights partner for Surfing Australia’s High Performance Centre

June 20, 2022

Marketing / Sport /

Surfing Australia is stoked to announce Hyundai Motor Company Australia (HMCA) as the naming rights partner for its High Performance Centre (HPC) at Casuarina on the NSW north coast.

Enhancing the car maker’s existing links with the sport, Ava Elvy, Hyundai's Partnerships Specialist, advised "Hyundai is thrilled to be naming rights sponsor of Surfing Australia’s High Performance Centre.

“As a leader in future mobility technologies, Hyundai truly values the importance of innovation in benefiting Australians now and in the future. The opportunity to support the HPC and help shape Australia’s next generation of champion surfers through cutting-edge training programs is a perfect fit for Hyundai."

The fleet of Hyundai vehicles already in action at the HPC will continue their full-time duties as the exclusive transport provider for the likes of The Irukandjis Australian Surfing Team, Talent ID athletes and private paying guests while in camp at the facility.

Surfing Australia's High Performance Program runs out of the HPC serves as a crucial tool in shaping and progressing the careers of Australia's best professional surfers from grass-roots competition to the world stage and Olympic medals.

The HPC is the only facility of its kind where surfers of all skill levels can access the same coaching services as Australia's best athletes. It offers surf camps, coaching sessions and term programs with expert coaches and personalised instruction that can be tailored to any level of surfing.

Surfing Australia Chief Executive, Chris Mater noted “to be able to bolster our long-standing fruitful relationship with Hyundai is a massive coup for Surfing Australia, we couldn't ask for a better naming rights partner to our industry leading Surfing Australia High Performance Centre (HPC

Image: Hyundai has become the naming rights partner to the Surfing Australia High Performance Centre (HPC). Credit: Surfing Australia.

14th June 2022 - Endless Surf partnership with Myrtha Pools to solve wave pool construction and maintenance challenges

20th May 2022 - Surf Life Saving Australia reminds local clubs not to endorse political candidates

13th May 2022 - URBNSURF Melbourne launches fleet of winter offerings

17th March 2022 - Burleigh Heads event marks return of professional surfing to Queensland

28th November 2021 - Surfing Victoria launches ‘Surf Her Way’ program to create more diverse and inclusive culture

10th September 2021 - Surfing Australia elite program manager Bede Durbidge set to leave impressive legacy

31st August 2021 - COVID-19 outbreaks cause cancellation of 2021 Australian Indigenous Surfing Titles

14th April 2021 - Surfing champion Mick Fanning launches FS8 fitness training studio network

27th November 2020 - Surfing Victoria relaunches Surfers Rescue 24/7 Public Courses under COVIDSafe Plan

2nd June 2022 - NAB extends AFLW naming rights and AFL major partnership

23rd May 2022 - Red Energy takes on naming rights deal for Bendigo Stadium

22nd March 2022 - Insurer Allianz to continue naming rights deal for new Sydney Football Stadium

16th March 2022 - Netball SA set to seek naming rights partner for Adelaide’s Home of Netball facility

30th January 2020 - Surfing Australia set to launch new female participation program

24th November 2019 - Surfing Australia and Acciona launch partnership

24th August 2018 - Surfing Australia announces new Chief Executive appointment

24th June 2014 - Surfing Australia and Wahu to continue partnership

13th May 2020 - FFA set lose $6 million sponsorship with major A-League sponsor Hyundai

11th September 2019 - Hyundai’s Brisbane Lions partnership a model of contemporary sport sponsorship

27th May 2016 - Golf Australia agrees new sponsorship with Hyundai

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.