Jamberoo Action Park partnership with Nola looks to revolutionise guest experiences

August 10, 2023

Attractions / Marketing / Technology / Tourism / Waterparks /

Looking to provide its guests with an enhanced experience - spending more time on rides and less time in queues - Jamberoo Action Park has partnered video analytics software company Nola.

Addressing a key frustration among theme and water park visitors, the Illawarra, NSW-based attraction will use Nola’s anonymous-by-design crowd analytics software to improve its queue wait times and operational efficiencies. 

Looking forward to having the technology in place for its peak season, Jamberoo Action Park General Manager, Matt George advised “we’re excited to have our staff work closely with technology, helping guide us in making critical decisions to improve the overall experience and safety of our customers.”  

Using Nola’s software to understand the visitor flow and operational efficiency of each individual ride, Jamberoo Action Park can now improve staffing levels in real time, empower visitor decisions, and redirect guests through to other less busy areas, maximising the overall efficiency and profitability of the Action Park.  

With customer privacy paramount to the success of this partnership, Nola’s anonymous by design protects customers by processing all information on site by generating anonymised numerical statistics as output. 

Noting that is does not use no facial recognition or individual identification technology of any kind, George commented “it's important that our customer to be in control of the action and feel safe, Nola's strict adherence to privacy and security delivers that and more.”

Nola Chief Executive, Vic Zorin added “empowering businesses to make decisions using a data-driven lens into their operations is extremely rewarding, we’re excited to be in a partnership with NSW’s largest family-owned water theme park.” 

Jamberoo Action Park opens for the summer season on 23rd September. 

Nola is a zero-installation video analytics software that enables entertainment venues to utilise their existing infrastructure to gain anonymised insights on real time crowd flow, revenue leakage and visitor experience.

Click here to contact Nola via their entry in the Australasian Leisure Management Supplier Directory.

Image: Jamberoo Action Park.

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