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Offering a significant benefit for fitness industry marketers, Keepme has unveiled the latest addition to its Best Practice Series: the ‘Fitness Marketers' Cheat Sheet’.

Matt McCallum, Growth Marketing Manager at Keepme advised “at Keepme, we have recognised that not all gyms and fitness clubs have the luxury of a dedicated marketing professional. In line with our commitment to educating the industry, we decided to produce something that would provide a fast-track to a better understanding of AI prompts for anyone with marketing responsibilities. This ensures they are making the most of Open Source AI, or Chat GPT as it is better known.” 

This practical guide was created in response to resounding feedback gathered from a recent poll, where participants expressed a strong interest in leveraging Artificial Intelligence (AI) to enhance community engagement within the fitness sector.

‘The Fitness Marketers' Cheat Sheet’ is a yet another comprehensive resource by Keepme, designed to aid fitness marketers in harnessing the power of AI to better engage with potential and existing gym members. The guide features a robust collection of AI prompts and marketing automation strategies which have been proven to optimise communications across numerous channels such as email, SMS, WhatsApp, and social media.

Rooted in Practicality and Promoting Operational Efficiency
This guide is grounded in practicality, providing users with AI-powered market research prompts that delve into local fitness trends, competitor analysis, and demographic insights. By leveraging these prompts, gym marketers can gain a deeper understanding of their local market dynamics, allowing for the creation of targeted marketing strategies that resonate with their target audience.

The guide does most of the work for you, with users simply inputting a few fields that will tailor the output for their specific location/demographic. 

Streamlining Gym Communication with Automations
In addition to AI-Driven research insights, the guide dives into smart automation techniques that enhance engagement with gym prospects and members. From the initial welcome email to personalised promotions and feedback collection, these automations simplify marketers' tasks while ensuring a tailored experience for recipients.

Hilary McGuckin, Keepme's Director of Marketing, highlighted the company's mission to democratise AI in fitness and noted "we are committed to providing free tools that help marketers maximise their efforts without additional costs.

"This approach not only supports the operational efficiency of fitness centres but also enhances their ability to innovate in member acquisition and retention. Leveraging such tools has become a competitive necessity for fitness marketing teams seeking to stand out and succeed in today's crowded and evolving market."

Access the Guide Now
The ‘Fitness Marketers' Cheat Sheet’ is now available for professionals seeking to utilise AI to enhance their marketing strategies. The guide promises to be an essential tool for any team member within a fitness facility responsible for the marketing output.

The guide signifies a substantial advancement in integrating technology with member engagement, establishing a new benchmark in the fitness industry for efficient communication and expansion.

For those interested, it’s just a quick sign-up away! Access the guide here. 

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