AusLeisure

Global automotive brand Kia Motors has announced a three-year extension of its relationship with Auckland’s Eden Park.

Having first partnered with New Zealand’s largest stadium in 2016, the South Korean manufacturer will remain one of its ‘icon partners’ with benefits including key signage locations, hospitality and access to the pitch for product launches along with other mutual objectives in which the two brands will continue to collaborate on.

Welcoming the partnership extension, Eden Park Chief Executive, Nick Sautner says the venue’s status continues to attract the world’s leading brands to its family of Icon Partners.

Sautner advised “New Zealand’s national stadium has a history of aligning with prestigious and trusted brands to enhance the stadium for our local and wider community. We’re delighted that Kia Motors is extending its relationship with Eden Park and will continue to be the stadium’s official automotive partner.”

With Kia last month reaching number three overall in the local new vehicle market, Kia Motors New Zealand Managing Director, Todd McDonald added “Kia Motors NZ is thrilled to be extending our association with Eden Park, the historical home of premier sport in New Zealand. It’s the perfect way to showcase awareness of the Kia range of vehicles during some of the most exhilarating moments in high-level sport.”

Kia Motors Worldwide has a reputation of supporting a wide range of international stadia and sporting events such as the Australian Open tennis tournament, the National Basketball Association (NBA) in the United States, football governing body FIFA as well as holding naming rights to the Kia Oval in London.

In addition to a relationship with Eden Park, the brand has locally sponsored the Halberg Disability Sport Foundation for the past ten years, highlighting its commitment to the country’s sporting community.

Eden Park has also extended its hosting arrangements with A-League club Wellington Phoenix. Coming on the back of an average attendance of over 15,000 for the past three games at the venue, the country’s only professional football club has agreed to stage two games per year at Eden Park until the end of the 2021/22 season.

Wellington Phoenix General Manager, David Dome commented “it’s important for us as a club to have a presence in Auckland and an average of over 15,000 there is a wonderful result for the club.

“The atmosphere generated by the fans (at Eden Park) has been something very special for the players and the club. Locking in two games a season for the next two seasons is repaying the commitment of Auckland fans to support the Phoenix and professional football in New Zealand.”

Images: Cricket at Eden Park (top, courtesy of Kia Motors) and Wellington Phoenix at the venue (below, courtesy of Wellington Phoenix).

Related Articles

14th February 2020 - Eden Park to launch Sky Sport Rooftop Tour and Zip line

4th February 2020 - New Wellington sport facility looks to become leader in high performance sports

23rd January 2020 - Eden Park set to host ICC Women’s Cricket World Cup 2021

17th January 2020 - New Zealand’s biggest stair climb returns to Auckland Eden Park

28th November 2019 - Baycourt Community and Arts Centre and Eden Park’s Nick Sautner secure 2019 EVANZ Supreme Awards

4th November 2019 - Residents support Eden Park’s T20 hosting plans

29th October 2019 - Eden Park to stage NRL and Super Rugby double header

4th September 2019 - Eden Park partners with Manchester’s Old Trafford to curate international exchange programme

16th August 2019 - Qatar Airways named official airline partner for Auckland’s Eden Park

24th July 2019 - Eden Park partners with Airbnb to launch stadium glamping

28th June 2019 - Eden Park moves forward with sustainability initiatives

7th June 2019 - Eden Park Chief Executive recognised as global Executive of the Year

12th April 2019 - Auckland Council agrees Eden Park loan and capital funding

18th March 2019 - Auckland Council considers financial support for Eden Park

15th February 2019 - Eden Park to host three sporting codes in 24 hours

24th January 2018 - Westpac Stadium teams up with Hurricanes and Phoenix players to release new safety video

23rd October 2017 - Australian Open strikes new sponsorship deals as longstanding IBM partnership ends

20th October 2016 - Eden Park agrees new partnership with Kia motors

21st February 2016 - Wellington Phoenix get 10-year A-league licence extension

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.