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Les Mills Asia Pacific founder Bill Robertson marks 25 years of achievement

Les Mills Asia Pacific founder Bill Robertson marks 25 years of achievement
December 30, 2022

Bill Robertson, founder of Les Mills Asia Pacific, has been presented with a commemorative book, highlighting his company’s achievements from the past 25 years.

With its origins in New Zealand - created multiple Olympian Les Mills - in 1995, Robertson, the owner of Deakin Health Spa in Canberra (now Fitness First Deakin) discovered the original version of BODYPUMP® operating in Les Mills clubs in New Zealand.

Recognising the program’s potential to solve the challenge of how to refresh the empty aerobics classes in Australian fitness clubs, Robertson took on the pre-choreographed barbell workout.

BODYPUMP was never intended for a wider market, but Robertson (pictured above) negotiated the export of the program to Australia, and after only a few years BODYPUMP revolutionised the fitness industry by becoming the world’s most famous group exercise class.

In 1996, following the massive success of BODYPUMP, Robertson founded Les Mills Asia Pacific and co-founded Les Mills International, with the latter business growing to become a global market leader in group fitness and team training solutions, with more than six million workouts being delivered every week, by 140,000 certified instructors, across 21,000+ clubs and homes in 110 countries.

Today, Les Mills Asia Pacific is responsible for the licensing of Les Mills programs and group fitness solutions, the education of Les Mills Instructors, and the provision of SMART TECH fitness equipment throughout Australia and South east Asia (including Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam, Laos and Papua New Guinea).

Les Mills Asia Pacific, Chief Executive, Ryan Hogan commented “we offer the ultimate group fitness solution which comprises of omni-fitness solutions that will keep members connected to their club, and help clubs reach new audiences.

“These include live and LES MILLS® Virtual classes in fitness facilities; on-demand classes for use at home or while travelling via LES MILLS+; LES MILLS Content (enabling clubs to host 100+ Les Mills workouts on their own website or app); award-winning, premium SMART TECH fitness equipment (for use in facilities or at home); live-streaming solutions; comprehensive marketing support; world-class Instructor training; and a proven group fitness management system to help clubs achieve their maximum business potential.”

Related Articles

29th December 2022 - Les Mills Virtual helping clubs to maximise member attendance and prevent class cancellations

19th December 2022 - Death of Les Mills Bodypump pioneer Mike McSweeney

15th November 2022 - Les Mills launches new global brand campaign asking ‘Who Is Les Mills?’

26th August 2022 - Crowds at Les Mills Live Melbourne confirms resurgence of fitness events

13th July 2022 - Whitireia and WelTec spotlight benefits of online learning for Les Mills personal trainer Max Hall

8th July 2022 - Canstar Blue research reveals Les Mills as having New Zealand’s most satisfied customers

16th June 2022 - Les Mills research compares gym vs digital formats as most effective way to train

13th June 2022 - Asian Anytime Fitness members now able get 24/7 access to Les Mills content

8th June 2022 - Registrations set to open for Les Mills Live Melbourne

7th June 2022 - Les Mills Asia Pacific names Primafit as Indonesian distributor of Smart Tech equipment

17th May 2022 - Les Mills Asia Pacific spotlights three potential dangers to fitness clubs

4th May 2022 - Les Mills club partnership offers route to group fitness success

2nd May 2022 - Les Mills announces landmark global dance celebration for BODYJAM

30th September 2021 - Les Mills Asia Pacific partners with Move to deliver digital content strategy

19th July 2021 - Les Mills Asia Pacific partners with Telstra to launch lockdown activity campaigns

19th February 2021 - Les Mills Asia Pacific and Myzone partner to offer integrated solution to boost exerciser engagement 

6th January 2021 - Les Mills Asia Pacific appoints Nick Aspinall to new partnerships role

23rd October 2020 - Les Mills Asia Pacific reveals new training format for instructors

5th November 2018 - New Zealand’s longest serving major gym celebrates 50 years

7th November 2013 - Les Mills Asia Pacific founder inducted into Australian Fitness Industry Roll of Honour


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