LG Business Solutions unveils innovative technology for Sydney Dance Company displays

February 22, 2024

Karen Sweaney

Design / Hospitality / Technology / Venues /

LG Business Solutions (LG), a global leader in commercial information display technologies, has unveiled its latest solutions for the Sydney Dance Company, integrating innovative technology into the historic Walsh Bay Wharf Studios to enhance visitors’ experiences.

Building upon a two-year partnership between LG Electronics and Sydney Dance Company, the recent renovation honours the historic charm of the studios – housed in an early 20th-century cargo wharf.

The sleek and minimalist design of LG display solutions blend seamlessly throughout the building, adding both practical utility and modern sophistication to various spaces including the dance studios, theatre and foyer space, gym and conditioning studio, cafe and outdoor areas.

The renovation also included fitting Sydney Dance Company with new sound systems, flooring and acoustic treatment.

Delivering tailored display solutions to complement the unique character of each space within the building, the use of High Brightness Signage and Outdoor Display in both the exterior and interior was an immersive addition to the venue. Known for outstanding readability and vibrant colour expression, these displays are dynamic points of engagement for both passersby and visitors, while a slim and robust design blended seamlessly into the venue’s architecture.

Gemma Lemieux, Marketing Director at LG Electronics, commented on the harmony between historic and modern in the new space noting “LG Business Solutions has a global reputation for delivering best-in-class commercial technologies across many industries, providing businesses with reliable and premium display solutions that enhance customer experiences and anticipate their future needs.

"We’re proud to partner with Sydney Dance Company to deliver a state-of-the-art facility that enhances visitor experiences, from the moment they enter the venue with impactful outdoor signage, through to an immersive audio-visual experience in the studios that sparks creativity. Elevating the long-standing legacy of the institution with intuitive and premium display solutions, this collaboration showcases our reliability as a partner for businesses ready to take the next step towards innovation.”

Alan Watt, Philanthropy & Partnerships Director of Sydney Dance Company, commented on the state-of-the-art facility sharing “Our partnership with LG means we are well equipped with the latest technology and LG screens feature extensively in the Sydney Dance Company’s Wharf Studios, from signage to the interactive screens in our Pilates studio. These state-of-the-art screens create opportunities for our team to promote our performances, dance classes, and display other key messages, and we can easily and regularly update them.”

Within the café, LG introduced Digital Menu displays designed to provide precise and accurate content delivery for a more user-friendly interface. Achieving brightness levels of 700 cd/m2 to enhance visibility even in well-lit environments, coupled with a built-in LG webOS platform, the Digital Menu displays improve the efficiency and ease of the ordering process, thereby enhancing customer service.

Additionally, several units of the LG One:Quick Flex were placed throughout the dance studios to cater to the broad range of uses, including rehearsals, performances, and event promotions. With adaptable configurations packaged up within a convenient all-in-one display, complete with In-Cell touch technology, built-in camera, microphones and speakers, the LG One:Quick Flex streamlined virtual communication to improve efficiency in coordinating performances and events.

LG’s broader vision to become a Smart Life Solutions company aims to continue the expansion of its B2B portfolio across various industry sectors and cement its leadership in delivering innovative solutions that elevate customer and client experiences.

For more information about LG Business Solutions, please visit/enquire at www.lg.com/au/business

About the author

Karen Sweaney

Co-founder and Editor, Australasian Leisure Management

Artist, geoscientist and specialist writer on the leisure industry, Karen Sweaney is Editor and co-founder of Australasian Leisure Management.

Based in Sydney, Australia, her specific areas of interest include the arts, entertainment, the environment, fitness, tourism and wellness.

She has degrees in Fine Arts from the University of Sydney and Geological Oceanography from UNSW.

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