AusLeisure

Life Fitness Australia has today announced the debut of Life Fitness On Demand™, an innovative and growing library of digital classes available exclusively on connected cardio with its Discover SE3 HD consoles.

Becoming the first fitness equipment manufacturer to create digital programming for an entire line of commercial cardio equipment, Life Fitness On Demand allows fitness facilities to enhance the member experience through motivational digital coaching from top trainers

Introducing the innovation, Dan Wille, Global Vice President of Marketing and Product Development at Life Fitness, explains “we are thrilled to be the first to offer on-demand cardio classes on a full line of cardio equipment.

“Life Fitness products are in over 250,000 facilities around the world and 60 million people use them every year. Our priority is to help our customers keep their exercisers satisfied. With the introduction of Life Fitness On Demand, exercisers can have an engaging cardio experience on a variety of equipment in clubs, hotels, athletic centers, and other fitness facilities around the world.”

The digital library includes on-demand classes available on treadmills, ellipticals, climbers, cross-trainers, and exercise bikes, with classes led by an elite group of diverse instructors. Classes are thoughtfully designed to reach exercisers of all fitness levels, range between 10 and 40 minutes, and offer a wide variety of difficulty levels, coaching styles, and music genres. Workouts feature curated playlists of top songs, designed specifically to boost fitness performance.

Life Fitness has partnered with NEOU to produce Life Fitness On Demand videos. NEOU operates a 1,869 metre² state-of-the-art production studio in New York’s Manhattan, attracting top talent in the fitness industry to film classes for the NEOU app platform. In this partnership, Life Fitness has leveraged the sophisticated production facility and capabilities of NEOU to create exceptional, high-definition video workout classes for cardio exercisers.

NEOU founder and Chief Executive, Nathan Forster stated “we are proud to provide people with an easy way to get active and stay motivated by offering a variety of fitness options, on the most globally-recognised leader in fitness equipment

“We believe by partnering with Life Fitness, we will be able to provide users with premium workout content with the goal of expanding our reach and making fitness more accessible to a global audience.”

Arturo Gutierrez, Product Director and Head Instructor for Life Fitness On Demand, added "Life Fitness On Demand is the result of an extraordinary collaboration between top athletic coaches, experienced fitness instructors, and members of the Life Fitness biomechanics, software development, and product management teams.

"Our classes will redefine the cardio experience and allow exercisers to learn new and effective ways to use our products. We're especially excited to introduce this on-demand coaching for our PowerMill Climber and Arc Trainer."

For more information about Life Fitness On Demand go to www.lifefitness.com.au/life-fitness-demand

Click here to contact Life Fitness Australia via their entry in the Australasian Leisure Management Supplier Directory.

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