AusLeisure

Live Nation Australia and Optus have revealed announced a partnership which will deliver Optus Perks customers more access to the music and artists from the world’s leading live entertainment company.

From this month, the multi-year exclusive partnership will provide Optus postpaid, prepaid and broadband customers access to a number of unique live music benefits, including ticket presales for select Live Nation tours and events, along with special promotions and premium experiences.

Introducing the partnership, Live Nation Australia Chief Executive Roger Field explains “Optus have great credentials in supporting the Australian industry and we are excited to be partnering with them.

“With the huge growth of the experience economy, and with live music at the centre of this, Optus values the power of live bringing a number of benefits to their customers with this partnership.”

Optus Managing Director of Marketing and Product Ben White added “we’re really excited to be teaming up with Live Nation to reward our customers with special access to presale tickets and events by some of the world’s biggest and most popular music artists through our Optus Perks program.”

The partnership kicks off this month with its first consumer promotion ‘Win the most entertaining year ever’.

Live Nation and Optus are giving Optus customers the chance to win a year’s worth of Live Nation VIP concert experiences to the value of over $20,000.

Related Articles

16th May 2018 - Live Nation launches ‘Women Nation’ fund to invest in female-founded live music ventures

8th May 2018 - New leadership roles to drive Live Nation’s New Zealand expansion

23rd April 2018 - Live Nation expands festival portfolio with acquisition of Rhythm and Vines Festival

31st March 2017 - Live Nation announces official airline partnership with Virgin Australia

15th March 2017 - Michael Coppel named Chairman of Live Nation Australia and New Zealand

5th December 2016 - Live Nation expands festival portfolio with Secret Sounds acquisition

16th September 2016 - Live Nation and Flight Centre Travel Group announce Australia and New Zealand partnership

11th July 2016 - Live Nation announced as leaseholder and operator of Melbourne’s Palais Theatre

25th February 2016 - Live Nation and Unified partner to present new Heavy Music touring force

13th October 2015 - Live Nation Australia and Telstra agree new strategic partnership

17th September 2015 - Live Nation announces major partnership with National Australia Bank

22nd April 2010 - Live Nation Launches Australian Concert Business

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.