Hydrocare Pool Services
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…
read moreAfter joining the early phases of Google’s ‘Things to do’ (GTTD) program as a partner, Livn is going global to reach as many tour and attractions operators as possible.
Livn has already onboarded hundreds of global operators to the program with attractions operators having reported thousands of users being directed to their website through the ‘Things to do’ platform, with up to 15% of these users completing purchases commission-free.
As registration opens for tour operators, Livn is responding in force by launching a dedicated website, Facebook page, and expanding the team to meet demand. The purpose is to inform, educate and support the growing number of operators under their wing.
Livn’s approach is consultative, which requires direct engagement with every participant in the ecosystem, including Tourism Boards, DMO’s, Advertising Agencies, Trade Events, and Tour Operators. By adding a call centre to support the growing teams across Australia, UK, USA and Canada, the goal is simple - to help tourism businesses understand the ‘Things to do’ program and get maximum exposure on Google.
The new dedicated website will cater to two core audiences. The first are attractions and ticket businesses that offer single or multiple locations like zoos, aquariums and stadiums. The second is the latest addition to the ‘Things to do’ program which are tours and activities operators offering products like wine tasting, sightseeing or guided tours.
Livn Chief Executive, Mark Rizzuto explains how Google’s ‘Things to do’ has changed the landscape for smaller operators, noting “previously searches involving smaller tour companies would take users off to places like Booking.com and Expedia. When they completed the booking, these smaller business operators would then lose 30% of their product pricing via commission payments to a large OTA.
“By expanding our offering, we’re giving operators resources that enable a far better model. Through ‘Things to do’, they will have significantly greater control of their distribution and pricing strategy.”
As Rizzuto mentions, through the Livn partnership, tour operators won’t have to pay commission, transaction fees, or cost-per-click on sales. Instead, they can choose a monthly publishing plan suited to their business, with the first month free as part of a current offer.
In addition to the revenue upside against the marginal cost, the ‘Things to do’ program will also deliver value by creating a competitive presence on Google despite an operator’s size. Increased discoverability to publish products alongside relevant Points of Interest with direct booking links to their website means improving profit margins and regaining brand control.
Livn’s commitment to helping businesses recover and build resilience is evident in the resources and focus it is placing on the Google ‘Things to do’ project. The hope is that operators will face a level playing field in the future with more control over their business.
Tour operators who join the GTTD program will get their first month free for a limited time offer. Learn more at Livn’s new Google ‘Things to do’ website: go.livn.world
Image: Livn’s new Google ‘Things to do’ website
14th February 2022 - Google introduces Things to do feature
28th October 2021 - Google’s new ‘Things to Do’ feature offers massive potential for leisure
9th October 2021 - Google commences showcasing ECO Certification in accommodation listings
7th October 2021 - Google’s phasing out of its ‘Reserve with Google’ function offers huge potential for tourism
23rd April 2021 - Australian business urged to adopt diversified marketing strategies as Google and Facebook laws create uncertainty
2nd April 2020 - Google Arts and Culture offers virtual tours of museums and galleries during Coronavirus closures
2nd November 2019 - Google acquires Fitbit in US$2.1 billion deal
17th July 2019 - Google suspends Viagogo from paid-for global search results
21st December 2018 - Ticketek introduces Google Pay Payments API
5th December 2018 - Tickets.com Launches New Google Pay Mobile Ticketing Integration
12th October 2018 - Accesso to introduce ticket booking feature via Google Maps
3rd May 2018 - Google acknowledges Australasian Leisure Management as a global news source
8th February 2018 - Google to demand ticket resale site transparency
3rd April 2017 - Google launches new booking service for fitness classes
19th July 2016 - RedBalloon launches real-time bookings with Livn GDS
11th April 2012 - Google opens global art galleries to millions
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.
The Complete Guide to Leisure Industry Products & Services.
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…
read moreHumanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…
read moreAflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…
read moreiDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…
read moreAs of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd. Vivaticket is the ideal strategic partner for the organisation and management of your…
read moreSLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…
read moreGeoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…
read moreWelcome to AAC – makers of the world’s best wristbands, lanyards, tickets, tokens and full-service print solutions. We are Australia’s premier global manufacturer and supplier of…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!