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Management and marketing under review at Victoria’s alpine resorts

Management and marketing under review at Victoria’s alpine resorts
June 16, 2012

Victoria's Alpine Resorts Coordinating Council (ARCC) is currently conducting a review of its Alpine Resorts 2020 strategy, setting out a framework for the promotion, development and management of the six resorts.

The review (which can be viewed by clicking on the link below) outlines ways to enhance the visitor experience, build partnerships, improve resort services and infrastructure, and manage the alpine environment.

Victoria's six alpine resorts - Mt Hotham, Falls Creek, Mt Buller, Mt Stirling, Mt Baw Baw and Lake Mountain - ARCC under the direction of the Victorian Minister for Environment and Climate Change, in accordance with the Alpine Resorts (Management) Act 1997.

Explaining the review, Mt. Hotham Resort Management Board (MHRMB) Chair Nicole Feeney stated "the plan ... covers the big picture goals, objectives and opportunities for Victoria's alpine resorts."

To view or provide feedback on the ARCC's review go to www.www.arcc.vic.gov.au

Image: Mount Baw Baw Alpine Resort.

10th June 2012 - MINISTER LAUNCHES 2012 SKI SEASON AT MT HOTHAM

31st May 2012 - MT BULLER READY FOR 2012 SKI SEASON

30th May 2012 - EARLY SNOW TO MARK RESURGENCE OF AUSTRALIA’S SKI RESORTS?

24th August 2011 - MOUNT BAW BAW ALPINE RESORT EXECUTIVE UNDER INVESTIGATION

1st July 2011 - SKI RESORT OPERATORS JOIN FORCES FOR NATIONAL MARKETING CAMPAIGN


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