AusLeisure

The upcoming 2012 Mekong Tourism Forum 2012 is to address the theme, '20/20 Vision: Building on Two Decades of GMS Cooperation' considering what 20 years of regional cooperation has achieved.
The main focus of the event will be to assess the challenges of human resources, pro-poor sustainable tourism, sub-regional product development and marketing for the next 20 years, in light of achievements in the Greater Mekong Sub-region (GMS) over the last 20 years.
Speakers will deliver a candid assessment of what progress has ï¾ and has not ï¾ been accomplished by Cambodia, China, Laos, Thailand, Myanmar, Vietnam and donors such as the Asian Development Bank. The grouping united in 1992 to build the Greater Mekong Sub-region as a single tourism destination.
The GMS countries are collectively targeting 52 million international tourist arrivals and US$53 billion in sub-regional tourism revenue by 2015. There were 10 million arrivals in 1995, rising to 35 million in 2011.
Mekong Tourism Coordinating Office, Executive Director, Mason Florence explains "a great deal has been achieved (in 20 years).
"Multi-country holidays are now common in the GMS, but we still need to reduce red tape, increase cross-border flows and boost sustainable tourism in rural areas where incomes are still too low."
Tourists surveyed in the six countries say that the friendly people are one of the area's most important assets.
In addition, the forum will assess how the attraction, retention, training and development of the Mekong workforce has progressed and what needs to be done.
Participants will address the recent changes in Myanmar and the impact of ASEAN Economic Cooperation, due in 2015. There will be a session on how private and public sector tourism operators in the GMS can better leverage the shift to electronic distribution, social media, and mobile.
Florence adds "anyone with a stake in the future of tourism in the GMS should be at the forum."
The Mekong Tourism Forum 2012 will take place in northern Thailand at the Dusit Island Resort Hotel in Chiang Rai, a city which celebrates its 750th anniversary this year.
The Mekong Tourism Coordinating Office (MTCO) is an intergovernmental body uniting the national tourism organizations (NTOs) of the six-nation Greater Mekong Sub-region (GMS). It is tasked with fostering the sustainable development and promotion of travel within the region, and marketing the GMS as a single destination under the Mekong Tourism brand.
For more information contact the Mekong Tourism Coordinating Office on +66 2612 4153.
mason@mekongtourism.org
http://www.MekongTourismForum.org

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.