AusLeisure

Melbourne's flagship film studio has launched new branding and improved facilities for the national and international film and television industry.
Australiaâs newest, purpose-built studio complex, Melbourne Central City Studios has been rebranded as Docklands Studios Melbourne.
Explaining the rebranding, Studio Chief Executive Rod Allan states that it âis the right time to formally adopt the Studioâs commonly used name, which is widely accepted in the industry. Docklands Studios Melbourne is easy to remember and emphasises our unique and highly attractive location. Weâre extremely excited about the future of the Studios and look forward to working with new and returning projects.�?
The rebranding follows the announcement of a $10 million Victorian Government investment into new infrastructure at the Studios.
The plans for the Studios were unveiled after extensive review, industry consultation and the development of the long-term Future Directions Master Plan project for the Docklands site.
The Victorian Governmentâs Innovation Minister Gavin Jennings says, âour $10 million investment in Docklands Studios Melbourne will develop a flexible and multi-use complex, creating an even more vibrant film and television hub for Victoria. The planned modifications look set to boost domestic television production levels, while keeping the Studios in the market for major domestic and international film projects.�?
A technically advanced studio complex for local and international film and television production, the Studios are a flagship for the Australian film and television industry.
Completed in 2004 as part of Melbourneâs Docklands re-development, the site comprises five purpose-built, state-of-the-art sound stages, each with its own production offices.
Construction is set to commence in early 2011, with the modification of the existing Sound Stage 5 and improvements to the Studiosâ workshop. The Victorian Government is also commissioning a feasibility study into building a horizon tank, such as that used to create films such as Pirates of the Caribbean and Master and Commander.
Subject to Government budget approval processes following a positive business case evaluation, long term plans for the Studios under the Future Directions Master Plan include the:
⢠Development of a large sound stage;
⢠Construction of purpose built workshop and craft shop spaces;
⢠Creation of mess hall facilities;
⢠Provision of additional production office space;
⢠Attraction of permanent commercial tenancies to the site.
As part of the rebranding of the Studios, a new logo has been created to reflect the colourful and unique shape of the sound stage buildings - a highly recognisable aspect of the Studios.

http://www.dsmelbourne.com

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