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Merging Self Esteem Brands and Orangetheory business looks for new chief executive

Merging Self Esteem Brands and Orangetheory business looks for new chief executive
March 15, 2024

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7th March 2024 - Plans to merge Orangetheory Fitness and Self Esteem will form US$3.5 billion business

10th January 2024 - Collective Wellness Group launches first SUMHIIT Fitness studio

23rd January 2024 - Anytime Fitness makes significant improvement to member experience in Australia

11th December 2023 - Anytime Fitness partners with NRL’s One New Zealand Warriors

7th November 2023 - Canstar Blue survey looks at Australian gym goers’ spending and motivations

18th September 2023 - Collective Wellness Group counts down to launch of Sumhiit Fitness studio brand

13th September 2023 - New Anytime Fitness promotion welcomes every type of gym goer

27th March 2023 - Anytime Fitness releases new small club format and franchise opportunities

1st March 2023 - Latest campaign for Orangetheory Fitness directed by Grammy Award-Winner Dave Meyers

3rd February 2023 - Self Esteem brands launches HIIT concept Sumhiit Fitness in Australia

15th September 2022 - Orangetheory Fitness names Kelly Lohr as Chief Marketing Officer

6th September 2019 - Orangetheory Fitness opens 17th Australian studio

10th April 2019 - Orangetheory Fitness franchise takes on naming rights at Christchurch Stadium

5th March 2019 - Orangetheory Fitness acknowledged on annual list of the world’s most innovative companies

11th August 2017 - Collective Wellness Group eyes 1,000 locations as part of Australia-wide expansion


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