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Merlin Entertainments announces sale of Australian rainforest Fly attractions

Merlin Entertainments announces sale of Australian rainforest Fly attractions
October 16, 2024

Merlin Entertainments has announced that two of its Australian attractions - Otway Fly in Victoria and Illawarra Fly in NSW - are up for sale.

The decision to sell these two Australian rainforest attractions is part of Merlin’s global strategy to focus on offering 'clusters' of attractions in key cities.

In line with this strategy, the two rainforest attractions are now available for acquisition as freehold properties with vacant possession or as a going concern, offering a rare and unique investment opportunity for potential buyers.

Collectively, the Flys welcome over 100,000 visitors annually. With the Great Ocean Road region in Victoria seeing 5.4 million visitors annually, and the South Coast of NSW attracting 12.3 million visitors, the potential for further growth and investment is significant.

Ian Wood, Divisional Director for Merlin Entertainments ANZ, advised “while listing the sites of Illawarra Fly in NSW and the Otway Fly in Victoria was a difficult decision, it aligns with Merlin’s global strategy of focusing on the growth of the city clusters. Within Australia this includes Sydney and Melbourne.

“Both attractions will continue to operate as business as usual until the completion of the sale, or the direction of the new owner is confirmed. We are extremely proud of the positive impact these sites have had on thousands of local and international guests over the years. We want to thank our dedicated teams who have created magical memories for over 21 years at Otway Fly and 16 years at Illawarra Fly.”

Both Otway Fly and Illawarra Fly are renowned for their immersive treetop walk and zipline experiences. Situated in the scenic Otway Ranges and Southern Highlands, respectively, these attractions have been meticulously maintained and boast significant land holdings - approximately 81 hectares for Otway Fly and 13 hectares for Illawarra Fly. Located just 2.5 hours from Melbourne and 2 hours from Sydney, these attractions remain easily accessible and popular with both domestic and international visitors.

Lachlan Castran, who, along with John Castran, is managing the sale, noted “these assets are well-positioned to continue as successful tourism operations, but they also offer extraordinary potential for private buyers or educational organisations.

John Castran, added “the versatility and prime locations of these properties, combined with their substantial infrastructure, make them a rare investment opportunity."

Key Features of the Attractions

  • Otway Fly: Features a 600-metre treetop walk elevated 25 metres above the forest floor, with a spiral tower reaching 47 metres that offers breathtaking panoramic views of the surrounding rainforest. The zipline experience includes nine cloud stations and six ziplines.
  • Illawarra Fly: Offers a 500-metre treetop walk with a 45-metre tower and a zipline experience featuring four cloud stations and three ziplines.
  • Both attractions are equipped with extensive visitor facilities, including cafés, large car parks, and retail outlets, providing a complete guest experience.

Sale to Fund Luna Park Sydney acquistion?
Australasian Leisure Management Publisher Nigel Benton has speculated that Merlin Entertainments may use funds from the potential sale of the Fly attractions to fund the purchase of Luna Park Sydney, which is currently also for sale.

An acquistion of Luna Park Sydney would fit with Merlin's plan of offering a 'cluster' of attractions in gateway cities - with Sydney being such as city with four current Merlin attractions.

For more information:

Illawarra Fly website - Illawarra Fly Treetop Adventures: Zipline & Treetop Walk

Otway Fly website - Otway Fly Treetop Adventures - Otway Fly

For sales enquiries contact: Lachlan Castran John Castran 

Related Articles

16th August 2024 - Latest TEA/AECOM global attractions report shows theme parks, waterparks and museums as having ‘closed the chapter’ on recovery

26th June 2024 - Luna Park Sydney put up for sale

2nd May 2024 - Merlin Entertainments partners with Wheelhouse to expand content reach

28th March 2024 - Merlin Entertainments to introduce dynamic pricing at key global attractions

25th March 2024 - Merlin Entertainments announces record revenues as transformational strategy takes hold

26th January 2024 - Merlin Entertainments’ Scott O’Neil explains vision to be global leader in branded entertainment destinations

22nd December 2023 - Immersive Gamebox attraction opens at Merlin Entertainments’ Darling Harbour site  

5th December 2023 - Merlin Entertainments spotlight new experiences for Sydney summer season

11th July 2023 - Merlin Entertainments Chief Executive suggests group’s Australian expansion

17th June 2023 - New Merlin Entertainments appointment to focus on creating seamless digital experiences

30th May 2023 - Merlin Entertainments spotlights SEA LIFE Sydney Aquarium’s coral conservation project

18th January 2023 - Rob Smith moves on from heading Merlin Entertainments’ APAC division

2nd March 2022 - Merlin Entertainments celebrate return of international guests to their Australian attractions

22nd February 2022 - Merlin Entertainments celebrates International Wheelchair Day with free entry to mobility device users and carers

4th June 2020 - Merlin Entertainments’ flyer attractions reopen with additional health and safety measures

22nd February 2019 - Vail Resorts confirm purchase of Victoria’s Falls Creek and Hotham ski resorts

18th January 2019 - Three days of festivities offered at Otway Fly Treetop Adventures

13th March 2018 - Illawarra Fly Treetop Walk reaches 10 years of operations

9th September 2016 - Otway Fly marks 13th anniversary

5th June 2015 - Illawarra Fly Treetop Adventures welcomes 5,000th Zip liner

30th December 2014 - Zip line Canopy Tour launches at Illawarra Fly

6th December 2014 - Otway Fly Treetop Adventures lays down the roots for a greener future

30th March 2014 - Otway Fly to present the ultimate treetop school holiday adventure

10th March 2013 - Illawarra Fly Treetop Walk turns five


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