AusLeisure

The Merlin Entertainment Group is to refurbish, rebrand and relaunch the Sydney Tower.

The UK-based global entertainment company is to invest more than $40 million in the Sydney Attractions Group facilities that it purchased earlier in the year, while also developing a Sydney Madame Tussauds wax museum.

Relaunched to coincide with its 30th anniversary next month, the new ' Sydney Eye' will tell the history of Sydney's famous landmarks and will also include Australia's first 4D cinema.

Merlin also plan to invest in improvements to its other Sydney attractions; the Sydney Aquarium, Oceanworld Manly and Sydney Wildlife World, with an upgraded Wildlife World next on the list for improvements.

Merlin Australia Managing Director Edward Fuller said he wanted residents to return to the tower, built in the 1970s, which many had never visited.

Sydney newspaper The Daily Telegraph quoted Fuller as stating the following about the Sydney Tower " we will rebrand it, invest in it, and hopefully they will become proud of it.

"It's the best view I have ever seen. We are going to invest to bring it up to the 21st century."

10th March 2011 - MERLIN COMPLETES SYDNEY ATTRACTIONS GROUP PURCHASE 

20th January 2011 - MERLIN ENTERTAINMENTS GROUP ACQUIRES SYDNEY ATTRACTIONS GROUP FROM VILLAGE ROADSHOW 

1st September 2010 - SYDNEY AQUARIUM TO PRESENT 200 MILLION YEARS OF EVOLUTION

28th October 2008 - NEW RIDE FOR SYDNEY TOWER

9th May 2008 - VILLAGE BUYS KELLY TARLTON’S 

20th February 2008 - VILLAGE TO ACQUIRE SYDNEY ATTRACTIONS GROUP

12th February 2008 - DOWNHILL FOR MFS ASSETS 

4th February 2008 - SKYWALK OPENED UP TO TOWER VISITORS

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