AusLeisure

Global attractions operator Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.

To open in 2017 in Chuncheon, Gangwon Province, the South Korea Legoland will add to Merlin’s portfolio of six Legoland theme parks worldwide.

Set to cost US$269.8 million, Merlin will fund around a third of the development with the remaining sum coming from a property company backed by local investors. 

Merlin currently generates more than 60% its revenues from the UK and continental Europe but is aiming for an equal split between Europe, the Americas and Asia. 

The UK-based attractions operator – the second-largest in the world behind Disney – said in July it was in advanced talks to open more Legoland Parks overseas after a sales surge on the back of The Lego Movie, which saw a rise in popularity for the Lego franchise. 

Legoland theme parks are currently under development in Japan and Dubai.

27th October 2014 - MADAME TUSSAUDS SINGAPORE OPENS AT SENTOSA ISLAND

17th Ocotber 2014 - MERLIN ENTERTAINMENT REVEALS PLANS FOR LEGOLAND DUBAI

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