AusLeisure

Fitness and wellness industry technology platform Mindbody has announced that Fritz Lanman will become its new Chief Executive as of 3rd September, succeeding Josh McCarter, who will transition to the company’s Board of Directors.

Lanman, who became part of Mindbody’s management team when it acquired ClassPass in October last year, had been as Chief Executive of the aggregation platform since 2017, having been involved with ClassPass since 2014.

Since the acquisition, McCarter had led the combined business while Lanman became President of ClassPass and Mindbody Marketplace.

McCarter joined Mindbody as Chief Strategy Officer in 2018, following the company’s acquisition of B2B business management platform Booker, of which he was co-founder and Chief Executive. He was announced as President of Mindbody in 2019 and took over as Chief Executive in August 2020 when founder Rick Stollmeyer moved to become Executive Chair.

Commenting on the transition, McCarter noted “it’s the right time to pass the baton to Fritz who will lead Mindbody through this next chapter.

“Fritz’s tech and entrepreneurial background and his CEO experience, make him the perfect fit to lead Mindbody and ClassPass.”

Lanman added “I'm excited to build on the strong foundation the company has built over the years and bring new approaches to help accelerate our growth and deliver greater value for wellness business owners and wellness enthusiasts alike.

“There's tremendous opportunity in the wellness industry right now and Mindbody is poised to capitalise on market changes and challenges.”

When ClassPass and Mindbody merged last year, it benefited from US$500 million in funding global investment firm Sixth Street. In February, ClassPass demonstrated recovery from COVID-19 by reporting more reservations than in February 2020.

One month later, Mindbody launched Mindbody Capital to support client growth as the industry navigates its way out of the pandemic.

More than half of Mindbody’s fitness customers estimate that attendance will be back to 100% of pre-pandemic levels by December 2022.

Image: Fritz Lanman (right) will take over from Josh McCarter as Chief Executive at Mindbody as of 3rd September. Credit: Mindbody.

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