MotoGP announces Kelly Brittain as new Managing Director of Global Marketing

September 18, 2024

Marketing / Sport /

MotoGP™ has announced Kelly Brittain as the new Managing Director of Global Marketing for the 2025 season following her move from Red Bull Technology.

After beginning her career in brand marketing within blue chip organisations including Mitchells & Butlers and Samsung, Brittain’s experience took her to Telefonica (O2) UK before she was appointed VP of Global Brand & Campaigns at DAZN. She moved to Red Bull Technology as Brand & Communications Director in 2021, where she delivered incredible results driving and monetising fan growth.

Insight-driven and fan-focused, Brittain takes on a newly-created role at MotoGP™, heading the marketing and promotion area. The most exciting sport in the world aims to transcend racing and become an iconic entertainment and lifestyle brand.

Brittain enthused "MotoGP is, deservedly, one of the most prestigious brands in sport and I'm thrilled that I will be working with the team to elevate the sport and expand the fanbase globally.

"Everything starts with the fans; understanding why they engage and what this sport provides them. Our aim is to amplify this on a global scale to unlock brand growth, which includes driving MotoGP’s presence across different media, cultural spaces and demographics the sport is yet to reach.

"There are already fantastic foundations in place across fan engagement, CRM, social media, as well as the strong working relationships with the teams and promoters. Our mission is to build on this and break down any barriers to engagement and growth.

“The ecosystem around sports has grown exponentially, with so many access points for both new and established fans, be that content, the proliferation of social channels, merchandise and brand collaborations. Working to maximise this for MotoGP is a really exciting prospect and it’s a privilege to be joining this exceptional team to drive this next chapter of growth and success."

Carmelo Ezpeleta, CEO of Dorna Sports added "we’re delighted to welcome Kelly to MotoGP. Marketing and promotion is our number one area of focus as we build this new era for the sport, putting both current and future fans at the centre of everything we do, and we know creating this new role and hiring a talent like Kelly will be a huge asset.

"MotoGP is a global property with a fanbase of 500 million, but we want more. The diversity in our audience will only be rewarded as we build our team to reflect different experience, backgrounds and expertise in our mission to expand this incredible sport. Kelly is a big asset for us, with a proven track record, and brings a lot to the table. Having got to know her during this process, we know she will not only bring professional excellence and experience, but also be a fantastic person to work with as we aim to make MotoGP a household name – everywhere."

Brittain will take on her role for the 2025 season and be based in Madrid, Spain, reporting to Chief Commercial Officer Dan Rossomondo.

6th September 2024 - Dorna Sports and FIM extend MotoGP agreement until 2060

2nd April 2024 - Formula 1 owner Liberty Media announces US$3.75 billion takeover of MotoGP

28th March 2024 - Mike Trimby to become first non-rider inducted into MotoGP Hall of Fame

11th January 2024 - MotoGP marks 75th anniversary throughout 2024

26th November 2023 - Zendure spotlights its contribution to sustainability and innovation at MotoGP

10th November 2023 - MotoGP hits a new social media milestone with 50 million followers

3rd October 2023 - MotoGP experiences 20% growth in global audiences

28th September 2023 - MotoGP releases its provisional 2024 world championship calendar

22nd September 2023 - MotoGP and AWorld launch new fan engagement project for sustainable action

1st September 2023 - MotoGP names GoPro as official Action Camera Partner

25th July 2023 - Re-imagined website for MotoGP enhances fan engagement

13th July 2023 - MotoGP partners with Never Say Never agency to enhance fan engagement

22nd February 2023 - Experienced, cohesive team announced for another year of sporting success for MotoGP

7th November 2022 - Fan experience enhanced by MotoGP Circuit App

5th October 2022 - MotoGP to make its debut in India in 2023

19th September 2022 - Dorna Sports obtains certification for its sustainable event management system of the MotoGP World Championship

6th September 2022 - Dorna Sports and Saudi Motorsport Company to host MotoGP in Saudi Arabia

25th August 2022 - MotoGP launches its first Augmented Reality lens on Snapchat to innovatively engage with fans

22nd August 2022 - Sprint races to be introduced at every MotoGP Grand Prix to enhance fan experience

14th July 2022 - 100,000 fans respond to Global MotoGP Fan Survey

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.