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Motorcycling Australia have announced a new brand - ProMX - for the Australian Motocross Championship, looking to revitalise what it calls “the premier motocross championship in the nation”.

The rebranding brings together new initiatives and opportunities, aiming to raise the profile of the Australian Motocross Championship and its riders, delivering exposure for sponsors and partners, while bringing MX fans to the trackside, creating new audiences and using dynamic media as well as TV platforms for 2021.

Under direct leadership of Motorcycling Australia, the ProMX Management Team has also been announced. Featuring a vast range of experiences in the sport and industry will drive the management and promotion of this international quality championship under the leadership of Motorcycling Australia Chief Executive, Peter Doyle.

Explaining that the championship management team structure has served Motorcycling Australia extremely well over many years, Doyle (pictured below) advised “planning for the 2021 ProMX is well under way and we know teams, riders and fans are extremely keen to go racing after the interruption of this year. ProMX will showcase an international standard championship not only for our Australian riders and teams, but also our MX fans in Australia and throughout the world.

“We now see many people watching the talent coming out of Australia to take on the world in MXGP and USA, and ProMX will continue to be a crucial breeding ground towards other international championships.

“We have developed the ProMX Management Team to ensure we have representatives with a wealth of experience from racing, industry, teams, technical, safety, event management and promotion to ensure we can grow the sport of motocross in Australia into the future.

“With the right support from industry, partners and sponsors we hope to be able to showcase a scintillating championship via television broadcast next year that will be an exciting addition to the 2021 ProMX championship.”

The ProMX Management Team will consist of:

• Peter Doyle 
• Martin Port - Motorcycling Australia, Operations Director
• Matthew Falvo - Motorcycling Australia, Events Manager
• Pip Harrison - Motorcycling Australia, National Technical Manager
• Mark Hancock - ProMX Race Director and Chair Motorcycling Australia, Motocross Commission
• Simon Maas - RACESAFE Director and FIM Oceania Representative
• Mark Luksich - AMG Representative and Motorcycling Australia Motocross Commission member

Further announcements will be released in the near future.

Images courtesy of Motorcycling Australia/Facebook.

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