AusLeisure

Leading sport and venue technology solutions provider MPower MSL is looking to expand its operations in the Middle East with the opening of a new office in Dubai.

The expansion has also seen the appointment of Toni Mathew, who has joined MPower MSL’s subsidiary, Verteda, and will be heading up client relationships across the Arabian Gulf and MENA region. Mathew brings with him over 15 years of experience in the hospitality technology industry, of which 10 years has been spent focused on the Middle East.

Announcing the appointment, Verteda Sales Director, Matthew Prosser advised “we’re delighted that Toni has joined the team. His credentials and experience delivering innovative tech solutions to the hospitality sector across the Middle East will support existing and new clients in the region, as we expand our customer base globally.”

Specialising in activating fan engagement for sport  and hospitality venues through focusing on harnessing data trends from customer interactions and rewarding loyalty, MPower MSL is a leading technology provider to more than 2,000 clients in over 20 countries.

Verteda, its UK subsidiary, has a customer base including 60% of English Premier League venues, geographically positioning the subsidiary to best lead growth in the Middle East.

Looking forward to his new role, Mathew advised “regional reform initiatives will continue to support non-oil activity and pave the way for economic growth across the Middle East.

“Key infrastructure investments, such as Expo 2020 and the World Cup in 2022 will provide substantial economic growth for the region. MSL’s global success in delivering integrated solutions and analytics technology to the world’s biggest venues positions the Dubai office to further enhance Middle East client relations.”

Prosser added “Dubai is becoming a centre for leading hospitality venues and with tourism on the increase combined with a number of high-profile events on the horizon, commencing operations cements our position as a leading tech provider to hospitality venues in the region.”

MPower MSL Managing Director and Chief Executive, Craig Kinross concluded “the opening of our Dubai office, led by our UK team, is an important milestone toward achievement of the MPower MSL growth objectives.

“With our continued growth in the Middle East, including recent wins, we felt that we needed to invest in our client relationships locally and create a physical presence on the ground. We are excited by the growing pipeline of opportunities in the region.”

Click here to contact MSL Solutions via their entry in the Australasian Leisure Management Supplier Directory.

Image: Dubai Sports City.

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