AusLeisure

In time for the 2018 Melbourne Cup, the Victoria Racing Club has unveiled its new Club Stand at Melbourne's Flemington Racecourse.

Leading Australian architecture and interior design practice, Bates Smart was engaged by the Victoria Racing Club (VRC) in 2012 to design the new $128 million grandstand and hospitality facility with a gross floor area of 12,967 metre².

Officially unveiled on 1st November, the five-level Club Stand sets a new benchmark for racecourse facilities and represents the 10th grandstand to be built at Flemington since 1865. 

The design draws inspiration from the shape of the iconic racetrack, adorned by its much-loved rose gardens and the floral headwear donned on racedays. A signature feature of the project is the ‘petal’ projections which form the perimeter of the Club Stand at each floor. These were constructed using 90 precast panels each weighing up to 30 tonnes.   

Commenting on the design, Bates Smart Director Kristen Whittle, who led the architectural team, explains "the highly sculptural curvilinear form of the building with its tilting sunshade and tiered seating will create an immersive ‘in-the-round’ experience for Members and their guests who will enjoy each of the beautifully curated venues with impressive views of the racetrack.”

The Club Stand is designed to celebrate the rich history and character of Flemington Racecourse giving the heritage racecourse new relevance whilst continuing the traditions of racing. It’s sweeping sculptural form is a focal point for the venue, offering connectivity to and 360-degree views of the Mounting Yard, race track, Members Lawn, Parade Ring, Betting Ring and Winning Post. 

VRC Chairman Amanda Elliott said the new Club Stand embodies the rich tradition and legacy of the Club, while championing its evolution, stating “Bates Smart has designed an exceptional building with unique spaces that deliver an unrivalled raceday experience for VRC Members and their guests.

“The wide-ranging restaurants and bars, each with their own design personality drawing on our rich history, ensure there is something for everyone as well as guaranteeing Flemington and Melbourne remain the global home of racing, events and entertainment. The Club Stand is a confident expression of the VRC’s belief in our future growth and prosperity. It is a ‘game-changer’ for us.”

The perimeter of The Club Stand features floor-to-ceiling glazing that is treated as frameless walls. This concept is brought within with curved full-height glass dividing walls so there is visibility through the building. The principle white ceilings are curved to mimic the underside and the balconies of the external façade to bring the architectural expression within.

A key driver of the design was to create opportunities to improve sightlines to the race-track and to ensure the floorplate remains flexible to accommodate any alternations to meet future needs. The Club Stand significantly increases the capacity for the VRC with unprecedented sightlines as well as broadening the offer of unique premium bars and restaurants for Members.

Interior venues are defined by transparent thresholds. Seamless glass screens grow out of the architectural facades on each level to create elegant, curvilinear bay windows. Thresholds between the interior spaces, the terraces and the circulation spaces ‘dissolve’, continuing the theme of transparency, while providing outstanding sightlines to the track.

Bates Smart Director Jeff Copolov, who was responsible for the interior design, says: “It was important to create a seamless transition from the exterior architecture to the interior spaces to ensure a premium raceday experience for Members, offering a cohesive and consistent design language from the outside in. Every detail has been carefully considered to minimise the impact on the views and expand the extraordinary frameless glass floor-to-ceiling perimeter.”

The Club Stand is crowned by The Roof Garden, providing patrons with exceptional views of both the racecourse and Melbourne’s city skyline. The Roof Garden offers landscaped areas with open and enclosed spaces beneath canopies, a signature design element of The Club Stand’s architecture. 

To further improve circulation, a new external walkway on the first-floor wraps around The Club Stand and is connected to the existing Members Grandstand and Parade Ring. A new north-south corridor forms the heart of the new Club Stand and links the Betting Ring with the Members Lawn and Mounting Yard.

The Members Lawn is linked to the signature bars located on the first floor of The Club Stand through a grand sloping tier of low seating, which will encompass viewing platforms and cascading gardens. This space provides a seamless connection between inside and outside environments, creating an elevated experience for Members.  

Bates Smart was also responsible for the design of The Betting Ring, a key element to the theatre and excitement of race day, as well as an important arrival experience at the racecourse. The design of the Betting Ring creates a series of new pavilions for the traditional bookmakers. The curved form of the canopies, along with their elegant profile continues the curvilinear form of the building out into the forecourt. The pavilion canopies also provide a covered entry for Members before their arrival into The Club Stand.

Images: Exterior photography courtesy of Bates Smart Peter Clarke; interior photography courtesy of Bates Smart/Sean Fennessey.

Related Articles

12th September 2018 - Leading architectural practice releases proposal for new stadium in the Sydney CBD

3rd November 2015 - Melbourne Cup and Emirates long term sponsorship generates impressive public awareness

4th November 2014 - Melbourne Cup marks massive peak in Australians gambling on horse racing

19th March 2014 - VRC unveils plans for new Flemington Club Stand

23rd October 2013 - Racegoers to splurge on Melbourne Cup Carnival

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.